From: Subject: Blog This Date: Thu, 14 Apr 2005 22:25:46 -0400 MIME-Version: 1.0 Content-Type: multipart/related; boundary="----=_NextPart_000_007B_01C54140.E72C7510"; type="text/html" X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2800.1106 This is a multi-part message in MIME format. ------=_NextPart_000_007B_01C54140.E72C7510 Content-Type: text/html; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable Content-Location: http://www.technologyreview.com/articles/02/03/jenkins0302.asp?p=0 Blog This

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Blog This
By Henry Jenkins March 2002

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 A few months = ago, I was=20 at the Camden Pop!Tech conference, and the guy sitting next to me = was=20 typing incessantly into his wireless laptop, making notes on the = speakers,=20 finding relevant links and then hitting the send key-instantly = updating=20 his Web site. No sooner did he do so than he would get responses = back from=20 readers around the country. He was a blogger.=20

Bloggers are turning the hunting and gathering, sampling and = critiquing=20 the rest of us do online into an extreme sport. We surf the Web; = these=20 guys snowboard it. Bloggers are the minutemen of the digital=20 revolution.

"Blog" is short for "Web log." Several years ago, heavy Web = surfers=20 began creating logs-compendia of curious information and = interesting links=20 they encountered in their travels through cyberspace. Improvements = in Web=20 design tools have made it easier for beginners to create their own = Web=20 logs and update them as often as they wish-even every five = minutes, as=20 this guy was doing. Blogs are thus more dynamic than older-style = home=20 pages, more permanent than posts to a Net discussion list. They = are more=20 private and personal than traditional journalism, more public than = diaries.

Blogger.com, one of several sites at the heart of this = phenomenon, now=20 lists more than 375,000 registered users, adding 1,300 more each = day.=20 Users range broadly-from churches that have found blogging an = effective=20 tool for tending to their congregations' spiritual needs to = activists who=20 see blogging as a means of fostering political awareness, and fans = who use=20 blogs to interact with other enthusiasts. Most often, bloggers = recount=20 everyday experiences, flag interesting stories from online = publications=20 and exchange advice on familiar problems. Their sites go by = colorful names=20 like Objectionable Content, the Adventures of the AccordionGuy in = the 21st=20 Century, or Eurotrash, which might leave you thinking that these = are=20 simply a bunch of obsessed adolescents with too much time and=20 bandwidth.

Yet something more important may be afoot. At a time when many = dot coms=20 have failed, blogging is on the rise. We're in a lull between = waves of=20 commercialization in digital media, and bloggers are seizing the = moment,=20 potentially increasing cultural diversity and lowering barriers to = cultural participation.

What will happen to democracy in the current media environment, = where=20 power is concentrated in the hands of a few publishers and = networks? Media=20 scholar Robert McChesney warns that the range of voices in policy = debates=20 will become constrained. The University of Chicago Law School's = Cass=20 Sunstein worries that fragmentation of the Web is apt to result in = the=20 loss of the shared values and common culture that democracy = requires. As=20 consumers, we experience these dual tensions: turn on the TV and = it feels=20 like the same programs are on all the channels; turn to the Web = and it's=20 impossible to distinguish the good stuff from the noise. Bloggers = respond=20 to both extremes, expanding the range of perspectives and, if = they're=20 clever, creating order from the informational chaos.

At the risk of egotism on my part, let's imagine what happens = when=20 bloggers get hold of the online version of "Digital Renaissance." = Some may=20 post links to the column calling me a pretentious ass. Others, if = I am=20 lucky, may feel that I have some interesting insights. My = arguments for=20 grass-roots media may be taken up by conservative and progressive = sites=20 alike but framed differently depending on the bloggers' own = ideological=20 agendas. Once this column appears, my authorial control ends and = theirs=20 begins. As these words move through various contexts, they assume = new=20 associations and face direct challenges, but they also gain = broader=20 circulation.

Ultimately, our media future could depend on the kind of uneasy = truce=20 that gets brokered between commercial media and these grass-roots=20 intermediaries. Imagine a world where there are two kinds of media = power:=20 one comes through media concentration, where any message gains = authority=20 simply by being broadcast on network television; the other comes = through=20 grass-roots intermediaries, where a message gains visibility only = if it is=20 deemed relevant to a loose network of diverse publics. = Broadcasting will=20 place issues on the national agenda and define core values; = bloggers will=20 reframe those issues for different publics and ensure that = everyone has a=20 chance to be heard.

It may seem strange to imagine the blogging community as a = force that=20 will shape the information environment almost as powerfully as = corporate=20 media. We learn in the history books about Samuel Morse's = invention of the=20 telegraph but not about the thousands of operators who shaped the=20 circulation of messages, about Thomas Paine's Common = Sense but=20 less about the "committees of correspondence" through which = citizens=20 copied and redistributed letters across the colonies, about the=20 publication of Harriet Beecher Stowe's abolitionist blockbuster = Uncle=20 Tom's Cabin but not about the teenagers who used toy printing = presses=20 to publish nationally circulated newsletters debating the pros and = cons of=20 slavery. In practice, the evolution of most media has been shaped = through=20 the interactions between the distributed power of grass-roots=20 participatory media and the concentrated power of = corporate/governmental=20 media.

As the digital revolution enters a new phase, one based on = diminished=20 expectations and dwindling corporate investment, grass-roots=20 intermediaries may have a moment to redefine the public perception = of new=20 media and to expand their influence.

So blog this, please.

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TEXT-DECORATION: none } .headwhitesmtext { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #ffffff; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: none } .headwhitesm:link { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #ffffff; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: underline } .headwhitesm:visited { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #ffffff; FONT-FAMILY: = Verdana,Arial, Helvetica, sans-serif; TEXT-DECORATION: underline } .headwhitesm:hover { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #ffffff; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: underline } .headblacksm { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #000000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: none } .headblacksmtext { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #000000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: none } .headblacksm:link { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #000000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: underline } .headblacksm:visited { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #000000; FONT-FAMILY: = Verdana,Arial, Helvetica, sans-serif; TEXT-DECORATION: underline } .headblacksm:hover { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #000000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: underline } .headred { FONT-WEIGHT: bold; FONT-SIZE: 12px; TEXT-TRANSFORM: uppercase; COLOR: = #990000; FONT-FAMILY: Arial, Verdana, Helvetica, sans-serif; = TEXT-DECORATION: none } .headredtext { FONT-WEIGHT: bold; FONT-SIZE: 12px; TEXT-TRANSFORM: uppercase; COLOR: = #990000; FONT-FAMILY: Arial, Verdana, Helvetica, sans-serif; = TEXT-DECORATION: none } .headred:link { FONT-WEIGHT: bold; FONT-SIZE: 12px; COLOR: #990000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: underline } .headred:visited { FONT-WEIGHT: bold; FONT-SIZE: 12px; COLOR: #990000; FONT-FAMILY: = Verdana,Arial, Helvetica, sans-serif; TEXT-DECORATION: underline } .headred:hover { FONT-WEIGHT: bold; FONT-SIZE: 12px; COLOR: #990000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: underline } .homebody { FONT-SIZE: 11px; COLOR: #000000; FONT-FAMILY: Arial, Verdana, = Helvetica, sans-serif; TEXT-DECORATION: none } .homebodytext { FONT-SIZE: 12px; COLOR: #000000; FONT-FAMILY: Arial, Helvetica, = sans-serif; TEXT-DECORATION: none } .homebody:link { FONT-SIZE: 11px; COLOR: #000000; FONT-FAMILY: Arial, Verdana, = Helvetica, sans-serif; TEXT-DECORATION: underline } .homebody:visited { FONT-SIZE: 11px; COLOR: #000000; FONT-FAMILY: Arial, Verdana, = Helvetica, sans-serif; TEXT-DECORATION: underline } .homebody:hover { FONT-SIZE: 11px; COLOR: #000000; FONT-FAMILY: Arial, Verdana, = Helvetica, sans-serif; TEXT-DECORATION: underline } .homebodylink { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #000000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: none } .homebodylinktext { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #000000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: none } .homebodylink:link { FONT-WEIGHT: bold; FONT-SIZE: 12px; COLOR: #770000; FONT-FAMILY: Arial, = Helvetica, sans-serif; TEXT-DECORATION: none } .homebodylink:visited { FONT-WEIGHT: bold; FONT-SIZE: 12px; COLOR: #770000; FONT-FAMILY: Arial, = Helvetica, sans-serif; TEXT-DECORATION: none } .homebodylink:hover { FONT-WEIGHT: bold; FONT-SIZE: 12px; COLOR: #770000; FONT-FAMILY: Arial, = Helvetica, sans-serif; TEXT-DECORATION: underline } .homenavelogintext { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #ffffff; FONT-FAMILY: Arial, = Helvetica, sans-serif; TEXT-DECORATION: none } .homenavelogin:link { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #ffffff; FONT-FAMILY: Arial, = Helvetica, sans-serif; TEXT-DECORATION: none } .homenavelogin:visited { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #ffffff; FONT-FAMILY: Arial, = Helvetica, sans-serif; TEXT-DECORATION: none } .homenavelogin:hover { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #ffffff; FONT-FAMILY: Arial, = Helvetica, sans-serif; TEXT-DECORATION: underline } .homebodyred { FONT-SIZE: 11px; COLOR: #990000; FONT-FAMILY: Arial, Verdana, = Helvetica, sans-serif; TEXT-DECORATION: none } .homebodyredtext { FONT-SIZE: 11px; COLOR: #990000; FONT-FAMILY: Arial, Verdana, = Helvetica, sans-serif; TEXT-DECORATION: none } .homebodyred:link { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #cf0000; FONT-FAMILY: Arial, = Helvetica, sans-serif; TEXT-DECORATION: none } .homebodyred:visited { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #cf0000; FONT-FAMILY: Arial, = Helvetica, sans-serif; TEXT-DECORATION: none } .homebodyred:hover { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #cf0000; FONT-FAMILY: Arial, = Helvetica, sans-serif; TEXT-DECORATION: underline } .homeheadred { FONT-WEIGHT: bold; FONT-SIZE: 17px; COLOR: #990000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: none } .homeheadredtext { FONT-WEIGHT: bold; FONT-SIZE: 17px; COLOR: #990000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: none } .homeheadred:link { FONT-WEIGHT: bold; FONT-SIZE: 17px; COLOR: #990000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: underline } .homeheadred:visited { FONT-WEIGHT: bold; FONT-SIZE: 17px; COLOR: #990000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: underline } .homeheadred:hover { FONT-WEIGHT: bold; FONT-SIZE: 17px; COLOR: #990000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: underline } .navblack { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #000000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: none } .navblacktext { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #000000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: none } .navblack:link { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #000000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: none } .navblack:visited { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #000000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: none } .navblack:hover { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #000000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: underline } .navblacksm { FONT-WEIGHT: bold; FONT-SIZE: 10px; COLOR: #000000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: none } .navblacksmtext { FONT-WEIGHT: bold; FONT-SIZE: 10px; COLOR: #000000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: none } .navblacksm:link { FONT-WEIGHT: bold; FONT-SIZE: 10px; COLOR: #000000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: none } .navblacksm:visited { FONT-WEIGHT: bold; FONT-SIZE: 10px; COLOR: #000000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: none } .navblacksm:hover { FONT-WEIGHT: bold; FONT-SIZE: 10px; COLOR: #000000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: underline } .navred { FONT-WEIGHT: bold; FONT-SIZE: 13px; COLOR: #990000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: none } .navredtext { FONT-WEIGHT: bold; FONT-SIZE: 13px; COLOR: #990000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: none } .navred:link { FONT-WEIGHT: bold; FONT-SIZE: 13px; COLOR: #990000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: none } .navred:visited { FONT-WEIGHT: bold; FONT-SIZE: 13px; COLOR: #990000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: none } .navred:hover { FONT-WEIGHT: bold; FONT-SIZE: 13px; COLOR: #990000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: underline } .navredsm { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #990000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: none } .navredsmtext { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #990000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: none } .navredsm:link { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #990000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: none } .navredsm:visited { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #990000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: none } .navredsm:hover { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #990000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: underline } .navtopic { FONT-SIZE: 12px; TEXT-TRANSFORM: uppercase; COLOR: #000000; = FONT-FAMILY: Arial, Helvetica, sans-serif; TEXT-DECORATION: none } .navtopictext { FONT-SIZE: 12px; COLOR: #000000; FONT-FAMILY: Arial, Helvetica, = sans-serif; TEXT-DECORATION: none } .navtopic:link { FONT-SIZE: 12px; COLOR: #000000; FONT-FAMILY: Arial, Helvetica, = sans-serif; TEXT-DECORATION: none } .navtopic:visited { FONT-SIZE: 12px; COLOR: #000000; FONT-FAMILY: Arial, Helvetica, = sans-serif; TEXT-DECORATION: none } .navtopic:hover { FONT-SIZE: 12px; COLOR: #000000; FONT-FAMILY: Arial, Helvetica, = sans-serif; TEXT-DECORATION: none } .navtopicwt:link { FONT-SIZE: 12px; COLOR: #ffffff; FONT-FAMILY: Arial, Helvetica, = sans-serif; TEXT-DECORATION: none } .navtopicwt:visited { FONT-SIZE: 12px; COLOR: #ffffff; FONT-FAMILY: Arial, Helvetica, = sans-serif; TEXT-DECORATION: none } .navtopicwt:hover { FONT-SIZE: 12px; COLOR: #ffffff; FONT-FAMILY: Arial, Helvetica, = sans-serif; TEXT-DECORATION: none } .navwhite { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #ffffff; FONT-FAMILY: Arial, = Helvetica, sans-serif; TEXT-DECORATION: none } .navwhitetext { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #ffffff; FONT-FAMILY: Arial, = Helvetica, sans-serif; TEXT-DECORATION: none } .navwhite:link { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #ffffff; FONT-FAMILY: Arial, = Helvetica, sans-serif; TEXT-DECORATION: none } .navwhite:visited { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #ffffff; FONT-FAMILY: Arial, = Helvetica, sans-serif; TEXT-DECORATION: none } .navwhite:hover { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #ffffff; FONT-FAMILY: Arial, = Helvetica, sans-serif; TEXT-DECORATION: none } .reportblack { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #000000; FONT-FAMILY: Arial, = Helvetica, sans-serif; TEXT-DECORATION: none } .reportblacktext { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #000000; FONT-FAMILY: Arial, = Helvetica, sans-serif; TEXT-DECORATION: none } .reportblack:link { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #000000; FONT-FAMILY: Arial, = Helvetica, sans-serif; TEXT-DECORATION: none } .reportblack:visited { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #000000; FONT-FAMILY: Arial, = Helvetica, sans-serif; TEXT-DECORATION: none } .reportblack:hover { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #000000; FONT-FAMILY: Arial, = Helvetica, sans-serif; TEXT-DECORATION: none } .navwhitesm { FONT-WEIGHT: bold; FONT-SIZE: 9px; COLOR: #ffffff; FONT-FAMILY: Arial, = Helvetica, sans-serif; TEXT-DECORATION: none } .navwhitesmtext { FONT-WEIGHT: bold; FONT-SIZE: 9px; COLOR: #ffffff; FONT-FAMILY: Arial, = Helvetica, sans-serif; TEXT-DECORATION: none } .navwhitesm:link { FONT-WEIGHT: bold; FONT-SIZE: 9px; COLOR: #ffffff; FONT-FAMILY: Arial, = Helvetica, sans-serif; TEXT-DECORATION: none } .navwhitesm:visited { FONT-WEIGHT: bold; FONT-SIZE: 9px; COLOR: #ffffff; FONT-FAMILY: Arial, = Helvetica, sans-serif; TEXT-DECORATION: none } .navwhitesm:hover { FONT-WEIGHT: bold; FONT-SIZE: 9px; COLOR: #ffffff; FONT-FAMILY: Arial, = Helvetica, sans-serif; TEXT-DECORATION: underline } .header_section { FONT-WEIGHT: bold; FONT-SIZE: 12px; TEXT-TRANSFORM: uppercase; COLOR: = #990000; FONT-FAMILY: Arial, Verdana, Helvetica; TEXT-DECORATION: none } .header_sectiontext { FONT-WEIGHT: bold; FONT-SIZE: 12px; TEXT-TRANSFORM: uppercase; COLOR: = #990000; FONT-FAMILY: Arial, Verdana, Helvetica; TEXT-DECORATION: none } .smallbodylink { FONT-WEIGHT: normal; FONT-SIZE: 10px; COLOR: #990000; FONT-FAMILY: = Arial, Verdana, Helvetica, sans-serif } .smallbodylinktext { FONT-WEIGHT: normal; FONT-SIZE: 10px; COLOR: black; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif } .visualizelink { FONT-WEIGHT: normal; FONT-SIZE: 11px; COLOR: #990000; FONT-FAMILY: = Arial, Verdana, Helvetica, sans-serif; TEXT-DECORATION: none } .visualizelink:link { FONT-WEIGHT: normal; FONT-SIZE: 11px; COLOR: #990000; FONT-FAMILY: = Arial, Verdana, Helvetica, sans-serif; TEXT-DECORATION: none } .visualizelink:hover { FONT-WEIGHT: normal; FONT-SIZE: 11px; COLOR: #990000; FONT-FAMILY: = Arial, Verdana, Helvetica, sans-serif; TEXT-DECORATION: none } .visualizelink:visited { FONT-WEIGHT: normal; FONT-SIZE: 11px; COLOR: #990000; FONT-FAMILY: = Arial, Verdana, Helvetica, sans-serif; TEXT-DECORATION: none } .header_subsection { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: black; FONT-FAMILY: Arial, = Verdana, Helvetica } .header_subsectiontext { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: black; FONT-FAMILY: Arial, = Verdana, Helvetica } A.articlelink { FONT-WEIGHT: 800; FONT-SIZE: 12px; COLOR: black; FONT-FAMILY: Arial, = Verdana, Helvetica } A.articlelinktext { FONT-WEIGHT: 800; FONT-SIZE: 12px; COLOR: black; FONT-FAMILY: Arial, = Verdana, Helvetica } .navbodylink { FONT-WEIGHT: normal; FONT-SIZE: 10px; COLOR: black; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: underline } .navbodylinktext { FONT-WEIGHT: normal; FONT-SIZE: 10px; COLOR: black; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: underline } .tocsubhead { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #666633; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif } .tocsubheadtext { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #666633; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif } .JobTitles { FONT-WEIGHT: bold; FONT-SIZE: 11px; FONT-STYLE: normal; FONT-FAMILY: = Arial, Helvetica, sans-serif } .EmployeeName { FONT-SIZE: 11px; FONT-STYLE: normal; FONT-FAMILY: Arial, Helvetica, = sans-serif } .Divisions { FONT-WEIGHT: bold; FONT-SIZE: 14px; COLOR: #333333; FONT-STYLE: normal; = FONT-FAMILY: Arial, Helvetica, sans-serif } .reddot { FONT-SIZE: 10px; COLOR: red; FONT-FAMILY: Verdana, Arial } .reddottext { FONT-SIZE: 10px; COLOR: red; FONT-FAMILY: Verdana, Arial } .header_toc_section { FONT-WEIGHT: bold; FONT-SIZE: 12px; TEXT-TRANSFORM: uppercase; COLOR: = #666666; FONT-FAMILY: Arial, Verdana, Helvetica, sans-serif } .header_toc_sectiontext { FONT-WEIGHT: bold; FONT-SIZE: 12px; TEXT-TRANSFORM: uppercase; COLOR: = #666666; FONT-FAMILY: Arial, Verdana, Helvetica, sans-serif } .caption { FONT-SIZE: 10px; COLOR: #666666; FONT-FAMILY: Arial, Verdana, = helvetica, sans-serif } .captiontext { FONT-SIZE: 10px; COLOR: #666666; FONT-FAMILY: Arial, Verdana, = helvetica, sans-serif } .single_articletext { FONT-WEIGHT: bold; FONT-SIZE: 12px; COLOR: #990000; FONT-FAMILY: Arial, = Verdana, helvetica, sans-serif } .fotdtext { FONT-WEIGHT: bold; FONT-SIZE: 15px; COLOR: #000000; FONT-FAMILY: Arial, = Verdana, helvetica, sans-serif } .custsmall { FONT-WEIGHT: bold; FONT-SIZE: 8pt; COLOR: #000000; FONT-FAMILY: Arial, = helvetica, sans-serif } .custbody { FONT-SIZE: 10pt; COLOR: #000000; FONT-FAMILY: Arial, helvetica, = sans-serif } .custtitle { FONT-WEIGHT: bold; FONT-SIZE: 10pt; COLOR: #990000; FONT-FAMILY: Arial, = helvetica, sans-serif } .custsmallred { FONT-WEIGHT: bold; FONT-SIZE: 8pt; COLOR: #990000; FONT-FAMILY: Arial, = helvetica, sans-serif } .custsmalllink { FONT-WEIGHT: bold; FONT-SIZE: 8pt; COLOR: #000000; FONT-FAMILY: Arial, = helvetica, sans-serif; TEXT-DECORATION: none } .homepolltext { FONT-SIZE: 12px; COLOR: #700c18; FONT-FAMILY: Arial, Verdana, = Helvetica, sans-serif; TEXT-DECORATION: none } .trifbody { FONT-WEIGHT: 400; FONT-SIZE: 12px; COLOR: #000000; FONT-FAMILY: Arial, = Helvetica, sans-serif } .trifnav { FONT-WEIGHT: bold; FONT-SIZE: 11px; COLOR: #333333; FONT-FAMILY: Arial, = Helvetica, sans-serif; TEXT-DECORATION: none } .trifnavhead { FONT-WEIGHT: 600; FONT-SIZE: 11px; COLOR: #ffffff; FONT-FAMILY: Arial, = Helvetica, sans-serif } .trifbodyhead { FONT-WEIGHT: 600; FONT-SIZE: 12px; COLOR: #ffffff; FONT-FAMILY: Arial, = Helvetica, sans-serif } .doublestorytext:link { FONT-WEIGHT: bold; FONT-SIZE: 14px; COLOR: #000000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: underline } .doublestorytext:visited { FONT-WEIGHT: bold; FONT-SIZE: 14px; COLOR: #000000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: underline } .doublestorytext:hover { FONT-WEIGHT: bold; FONT-SIZE: 14px; COLOR: #000000; FONT-FAMILY: Arial, = Verdana, Helvetica, sans-serif; TEXT-DECORATION: underline } .homeheadblack { FONT-WEIGHT: bold; FONT-SIZE: 17px; COLOR: #000000; FONT-FAMILY: Arial, = Helvetica, sans-serif; TEXT-DECORATION: none } .featurenavlist { FONT-SIZE: 12px; COLOR: #990000; FONT-FAMILY: Arial, Helvetica, = sans-serif; TEXT-DECORATION: none } .featurenavlist:link { FONT-SIZE: 12px; COLOR: #990000; FONT-FAMILY: Arial, Helvetica, = sans-serif; TEXT-DECORATION: none } .featurenavlist:visited { FONT-SIZE: 12px; COLOR: #990000; FONT-FAMILY: Arial, Helvetica, = sans-serif; TEXT-DECORATION: none } .featurenavlist:hover { FONT-SIZE: 12px; COLOR: #990000; FONT-FAMILY: Arial, Helvetica, = sans-serif; TEXT-DECORATION: none } .featurenavlistlink { FONT-WEIGHT: normal; FONT-SIZE: 10px; COLOR: #990000; FONT-FAMILY: = Arial, Verdana, Helvetica, sans-serif; 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This one should not be used. // Use WebFXTabPage.addTabPage instead // // el : HTMLElement The html element used to represent the tab pane // tabPane : WebFXTabPane The parent tab pane // nindex : Number The index of the page in the parent pane page array // function WebFXTabPage( el, tabPane, nIndex ) { if ( !hasSupport() || el =3D=3D null ) return; this.element =3D el; this.element.tabPage =3D this; this.index =3D nIndex; var cs =3D el.childNodes; for (var i =3D 0; i < cs.length; i++) { if (cs[i].nodeType =3D=3D 1 && cs[i].className =3D=3D "tab") { this.tab =3D cs[i]; break; } } // insert a tag around content to support keyboard navigation var a =3D document.createElement( "A" ); this.aElement =3D a; a.href =3D "#"; a.onclick =3D function () { return false; }; while ( this.tab.hasChildNodes() ) a.appendChild( this.tab.firstChild ); this.tab.appendChild( a ); // hook up events, using DOM0 var oThis =3D this; this.tab.onclick =3D function () { oThis.select(); }; this.tab.onmouseover =3D function () { WebFXTabPage.tabOver( oThis ); = }; this.tab.onmouseout =3D function () { WebFXTabPage.tabOut( oThis ); }; } WebFXTabPage.prototype.show =3D function () { var el =3D this.tab; var s =3D el.className + " selected"; s =3D s.replace(/ +/g, " "); el.className =3D s; this.element.style.display =3D "block"; }; WebFXTabPage.prototype.hide =3D function () { var el =3D this.tab; var s =3D el.className; s =3D s.replace(/ selected/g, ""); el.className =3D s; this.element.style.display =3D "none"; }; WebFXTabPage.prototype.select =3D function () { this.tabPane.setSelectedIndex( this.index ); }; WebFXTabPage.prototype.dispose =3D function () { this.aElement.onclick =3D null; this.aElement =3D null; this.element.tabPage =3D null; this.tab.onclick =3D null; this.tab.onmouseover =3D null; this.tab.onmouseout =3D null; this.tab =3D null; this.tabPane =3D null; this.element =3D null; }; WebFXTabPage.tabOver =3D function ( tabpage ) { var el =3D tabpage.tab; var s =3D el.className + " hover"; s =3D s.replace(/ +/g, " "); el.className =3D s; }; WebFXTabPage.tabOut =3D function ( tabpage ) { var el =3D tabpage.tab; var s =3D el.className; s =3D s.replace(/ hover/g, ""); el.className =3D s; }; // This function initializes all uninitialized tab panes and tab pages function setupAllTabs() { if ( !hasSupport() ) return; var all =3D document.getElementsByTagName( "*" ); var l =3D all.length; var tabPaneRe =3D /tab\-pane/; var tabPageRe =3D /tab\-page/; var cn, el; var parentTabPane; for ( var i =3D 0; i < l; i++ ) { el =3D all[i] cn =3D el.className; // no className if ( cn =3D=3D "" ) continue; // uninitiated tab pane if ( tabPaneRe.test( cn ) && !el.tabPane ) new WebFXTabPane( el ); // unitiated tab page wit a valid tab pane parent else if ( tabPageRe.test( cn ) && !el.tabPage && tabPaneRe.test( el.parentNode.className ) ) { el.parentNode.tabPane.addTabPage( el ); } } } function disposeAllTabs() { if ( !hasSupport() ) return; var all =3D document.getElementsByTagName( "*" ); var l =3D all.length; var tabPaneRe =3D /tab\-pane/; var cn, el; var tabPanes =3D []; for ( var i =3D 0; i < l; i++ ) { el =3D all[i] cn =3D el.className; // no className if ( cn =3D=3D "" ) continue; // tab pane if ( tabPaneRe.test( cn ) && el.tabPane ) tabPanes[tabPanes.length] =3D el.tabPane; } for (var i =3D tabPanes.length - 1; i >=3D 0; i--) { tabPanes[i].dispose(); tabPanes[i] =3D null; } } // initialization hook up // DOM2 if ( typeof window.addEventListener !=3D "undefined" ) window.addEventListener( "load", setupAllTabs, false ); // IE else if ( typeof window.attachEvent !=3D "undefined" ) { window.attachEvent( "onload", setupAllTabs ); window.attachEvent( "onunload", disposeAllTabs ); } else { if ( window.onload !=3D null ) { var oldOnload =3D window.onload; window.onload =3D function ( e ) { oldOnload( e ); setupAllTabs(); }; } else window.onload =3D setupAllTabs; } /* this is a dummy webfxlayout file to be used in download zip files */ /* Do includes */ if (window.pathToRoot =3D=3D null) pathToRoot =3D "./"; /*document.write('');*/ webfxMenuDefaultImagePath =3D pathToRoot + "images/"; /* end includes */ /* set up browser checks and add a simple emulation for IE4 */ // check browsers var op =3D /opera 5|opera\/5/i.test(navigator.userAgent); var ie =3D !op && /msie/i.test(navigator.userAgent); // preventing opera = to be identified as ie var mz =3D !op && /mozilla\/5/i.test(navigator.userAgent); // preventing = opera to be identified as mz if (ie && document.getElementById =3D=3D null) { // ie4 document.getElementById =3D function(sId) { return document.all[sId]; }; } /* end browser checks */ webfxLayout =3D { writeTitle : function (s, s2) { document.write("
"); if (op) { document.write("

" + s + = "

"); } else { document.write("

" + s + "

"); } if (s2 =3D=3D null) s2 =3D "WebFX - What you never thought possible!"; =09 if (op) { document.write("" + = s2 + ""); } else { document.write("" + s2 + ""); } }, writeMainTitle : function () { this.writeTitle("WebFX", "What you never thought possible!");=09 }, writeTopMenuBar : function () { document.write("
"); if (op) { document.write(""); document.write("
"); } else document.write("
"); document.write("
");// div is closed in = writeBottomMenuBar }, writeBottomMenuBar : function () { document.write("
"); if (op) document.write("
"); else document.write("
"); document.write("
"); document.write("
"); }, writeMenu : function () { this.writeTopMenuBar(); //document.write(webfxMenuBar); document.write("
WebFX Home
"); this.writeBottomMenuBar(); }, writeDesignedByEdger : function () { if (ie && document.body.currentStyle.writingMode !=3D null) document.write("
Page designed and maintained = by " + "Erik Arvidsson & " + "Emil A Eklund.
"); } }; if (ie && window.attachEvent) { window.attachEvent("onload", function () { var scrollBorderColor =3D "rgb(120,172,255)"; var scrollFaceColor =3D "rgb(234,242,255)"; with (document.body.style) { scrollbarDarkShadowColor =3D scrollBorderColor; scrollbar3dLightColor =3D scrollBorderColor; scrollbarArrowColor =3D "black"; scrollbarBaseColor =3D scrollFaceColor; scrollbarFaceColor =3D scrollFaceColor; scrollbarHighlightColor =3D scrollFaceColor; scrollbarShadowColor =3D scrollFaceColor; scrollbarTrackColor =3D "white"; } }); } /* we also need some dummy constructors */ webfxMenuBar =3D { add : function () {} }; function WebFXMenu() { this.add =3D function () {}; } function WebFXMenuItem() {} function WebFXMenuSeparator() {} function WebFXMenuButton() {} /* * This script was created by Erik Arvidsson (erik(at)eae.net) * for WebFX (http://webfx.eae.net) * Copyright 2001 *=20 * For usage see license at http://webfx.eae.net/license.html=09 * * Version: 1.0 * Created: 2001-09-27 * Updated: 2001-11-25 Added a resize to the tooltip if the document = width is too small * * Dependencies: helptip.css (To set up the CSS of the help-tooltip = class) * * Usage: * * * * * Help * */ function showHelpTip(e, s) { // find anchor element var el =3D e.target ? e.target : e.srcElement; while (el.tagName !=3D "A") el =3D el.parentNode; =09 // is there already a tooltip? If so, remove it if (el._helpTip) { document.body.removeChild(el._helpTip); el._helpTip =3D null; el.onblur =3D null; return; } // create element and insert last into the body var d =3D document.createElement("DIV"); d.className =3D "help-tooltip"; document.body.appendChild(d); d.innerHTML =3D s; =09 // Allow clicks on A elements inside tooltip d.onmousedown =3D function (e) { if (!e) e =3D event; var t =3D e.target ? e.target : e.srcElement; while (t.tagName !=3D "A" && t !=3D d) t =3D t.parentNode; if (t =3D=3D d) return; =09 el._onblur =3D el.onblur; el.onblur =3D null; }; d.onmouseup =3D function () { el.onblur =3D el._onblur; el.focus(); }; =09 // position tooltip var dw =3D document.width ? document.width : = document.documentElement.offsetWidth - 25; =09 if (d.offsetWidth >=3D dw) d.style.width =3D dw - 10 + "px"; else d.style.width =3D ""; =09 var scroll =3D getScroll(); if (e.clientX > dw - d.offsetWidth) d.style.left =3D dw - d.offsetWidth + scroll.x + "px"; else d.style.left =3D e.clientX - 2 + scroll.x + "px"; d.style.top =3D e.clientY + 18 + scroll.y + "px"; // add a listener to the blur event. When blurred remove tooltip and = restore anchor el.onblur =3D function () { document.body.removeChild(d); el.onblur =3D null; el._helpTip =3D null; }; =09 // store a reference to the tooltip div el._helpTip =3D d; } // returns the scroll left and top for the browser viewport. function getScroll() { if (document.all && document.body.scrollTop !=3D undefined) { // IE = model var ieBox =3D document.compatMode !=3D "CSS1Compat"; var cont =3D ieBox ? document.body : document.documentElement; return {x : cont.scrollLeft, y : cont.scrollTop}; } else { return {x : window.pageXOffset, y : window.pageYOffset}; } } // function SearchWeb() { this.location=3D'/search/searchresults.asp?sp-t=3Dsearch&sp-a=3Dsp1002470= 5&sp-q=3D' + searchtxt + '&SMODE=3Dweb'; } function SearchMag() { this.location=3D'/search/searchresults.asp?sp-t=3Dsearch&sp-a=3Dsp1002470= 5&sp-q=3D' + searchtxt + '&SMODE=3Dmag'; } var searchtxt =3D '' // TEMP MENU CODE //Contents for menu 1 var menu1=3Dnew Array() menu1[0]=3D"" menu1[1]=3D"
TechnologyReview.com
Magazine Keyword
" =20 =09 var menuwidth=3D'165px' //default menu width var menubgcolor=3D'black' //menu bgcolor var disappeardelay=3D250 //menu disappear speed onMouseout (in = miliseconds) var hidemenu_onclick=3D"yes" //hide menu when user clicks within menu? /////No further editting needed var ie4=3Ddocument.all var ns6=3Ddocument.getElementById&&!document.all if (ie4||ns6) document.write('
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clearhidemenu(){ if (typeof delayhide!=3D"undefined") clearTimeout(delayhide) } if (hidemenu_onclick=3D=3D"yes") document.onclick=3Dhidemenu var xdragapproved=3Dfalse var minrestore=3D0 var initialwidth,initialheight var xie5=3Ddocument.all&&document.getElementById var xns6=3Ddocument.getElementById&&!document.all function xiecompattest(){ return (!window.opera && document.compatMode && = document.compatMode!=3D"BackCompat")? document.documentElement : = document.body } function xdrag_drop(e){ if (xie5&&xdragapproved&&event.button=3D=3D1){ document.getElementById("dwindow").style.left=3Dtempx+event.clientX-offse= tx+"px" document.getElementById("dwindow").style.top=3Dtempy+event.clientY-offset= y+"px" } else if (xns6&&xdragapproved){ document.getElementById("dwindow").style.left=3Dtempx+e.clientX-offsetx+"= px" document.getElementById("dwindow").style.top=3Dtempy+e.clientY-offsety+"p= x" } } function xinitializedrag(e){ offsetx=3Dxie5? event.clientX : e.clientX offsety=3Dxie5? event.clientY : e.clientY document.getElementById("dwindowcontent").style.display=3D"none" //extra tempx=3DparseInt(document.getElementById("dwindow").style.left) tempy=3DparseInt(document.getElementById("dwindow").style.top) xdragapproved=3Dtrue document.getElementById("dwindow").onmousemove=3Dxdrag_drop } function loadwindow(url,width,height){ if (!xie5&&!xns6) window.open(url,"","width=3Dwidth,height=3Dheight,scrollbars=3D1") else{ document.getElementById("dwindow").style.display=3D'' document.getElementById("dwindow").style.width=3Dinitialwidth=3Dwidth+"px= " document.getElementById("dwindow").style.height=3Dinitialheight=3Dheight+= "px" document.getElementById("dwindow").style.left=3D"30px" document.getElementById("dwindow").style.top=3Dxns6? = window.pageYOffset*1+30+"px" : xiecompattest().scrollTop*1+30+"px" document.getElementById("cframe").src=3Durl } } function xmaximize(){ if (minrestore=3D=3D0){ minrestore=3D1 //xmaximize window 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"Y":"N";s_d.body.addBehavior("#default#clientCaps");ct=3D s_d.body.connectionType;if(iepl){s_pl=3Dnew Array;s_pt(iepl,',',s_iepf, '');}}}}else r=3D'';if(!s_pl&&iepl)s_pl=3Ds_n.plugins}if(s_pl)while(pn< s_pl.length&&pn<30){ps=3Ds_fl(s_pl[pn].name,100)+';';if(p.indexOf(ps)<0) p+=3Dps;pn++}s_q=3D(g?'&g=3D'+s_ape(s_fl(g,255)):'')+(r?'&r=3D'+s_ape(s_f= l(r, 255)):'')+(s?'&s=3D'+s_ape(s):'')+(c?'&c=3D'+s_ape(c):'')+(j?'&j=3D'+j:''= )+( v?'&v=3D'+v:'')+(k?'&k=3D'+k:'')+(bw?'&bw=3D'+bw:'')+(bh?'&bh=3D'+bh:'')+= (ct? '&ct=3D'+s_ape(ct):'')+(hp?'&hp=3D'+hp:'')+(s_vb?'&vb=3D'+s_vb:'')+(p?'&p= =3D' +s_ape(p):'')}if(s_gg('usePlugins'))s_wd.s_doPlugins();q+=3D(t?'&t=3D' +s_ape(t):'')+s_hav();if(s_lnk||s_eo){var o=3Ds_eo?s_eo:s_lnk;if(!o) return '';var = p=3Ds_wd.s_g_pageName,w=3D1,t=3Ds_ot(o),n=3Ds_oid(o),x=3Do.s_oidt, h,l,i,oc;if(s_eo&&o=3D=3Ds_eo){while(o&&!n&&t!=3D'BODY'){o=3Do.parentElem= ent? o.parentElement:o.parentNode;if(!o)return = '';t=3Ds_ot(o);n=3Ds_oid(o);x=3D o.s_oidt}oc=3Do.onclick?o.onclick.toString():'';if(oc.indexOf("s_gs(")>=3D= 0)return = ''}ta=3Do.target;h=3Do.href?o.href:'';i=3Dh.indexOf('?');h=3Ds_gg( 'linkLeaveQueryString')||i<0?h:h.substring(0,i);l=3Ds_gg('linkName')? s_gg('linkName'):s_ln(h);t=3Ds_gg('linkType')?s_gg('linkType' ).toLowerCase():s_lt(h);if(t&&(h||l))q+=3D'&pe=3Dlnk_'+(t=3D=3D'd'||t=3D=3D= 'e'? s_ape(t):'o')+(h?'&pev1=3D'+s_ape(h):'')+(l?'&pev2=3D'+s_ape(l):'');else trk=3D0;if(s_gg('trackInlineStats')){if(!p){p=3Ds_wd.location.href;w=3D0}= p=3D p?s_fl(p,255):'';t=3Ds_ot(o);i=3Do.sourceIndex;if(s_gg('objectID')){n=3D s_gg('objectID');x=3D1;i=3D1}if(p&&n&&t)qs=3D'&pid=3D'+s_ape(p)+(w?'&pidt= =3D'+w: '')+'&oid=3D'+s_ape(n)+(x?'&oidt=3D'+x:'')+'&ot=3D'+s_ape(t)+(i?'&oi=3D'+= i:'') }s_wd.s_linkName=3Ds_wd.s_linkType=3Ds_wd.s_objectID=3Ds_lnk=3Ds_eo=3D'';= if( !s_wd.s_disableLegacyVars)s_wd.linkName=3Ds_wd.linkType=3Ds_wd.objectID=3D= '' }if(!trk&&!qs)return '';var = code=3D'';if(un){if(trk&&s_vs(un,sed))code+=3D s_mr(un,sess,q+(qs?qs:s_rq(un)),ta);s_sq(un,trk?'':qs)}else if( s_wd.s_unl)for(var unn=3D0;unn