Grading a GOP Newsletter (part three)
In this final installment the GOP finishes strong. The last two components I am commenting on are the “email a friend” and un-subscription functions.
The “email your friend” tool is right at the bottom of the email. It is simple and you can email to up to five friends. Having a user friendly “email your friend” function is a must. This is the best way (next to a satirically funny cartoon) to encourage the viral effect that is the Eldorado of internet politics.
Finally, there is a simple unsubscribe process. This is key. In the new world of the internet, an organization must not force itself or its information on people.
Overall, I think the GOP could do better. No, the GOP must do better, if it wants to continue winning the hard fight for the public’s mind.
The “email your friend” tool is right at the bottom of the email. It is simple and you can email to up to five friends. Having a user friendly “email your friend” function is a must. This is the best way (next to a satirically funny cartoon) to encourage the viral effect that is the Eldorado of internet politics.
Finally, there is a simple unsubscribe process. This is key. In the new world of the internet, an organization must not force itself or its information on people.
Overall, I think the GOP could do better. No, the GOP must do better, if it wants to continue winning the hard fight for the public’s mind.
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