Sunday, June 19, 2005

Grading a GOP Newsletter (part two)

So far, this newsletter is not doing too well, but this changes quickly. After opening the newsletter, I found this statement:

This National Review article isn't to be missed! Take action today by calling talk radio and writing letters to the editor describing Dean's hypocrisy.

This is a wonderful example of useful links. These links allow a user to find contact information for the talk radio shows and newspapers that are in their area. The linked pages also provide tips for making the most of both media outlets.

This is wonderful. There is a problem though. I input an Arlington, VA zip code and the database did not have any talk shows listed as serving my area. This may just be a temporary glitch but it seemed systemic.

Also the article was nice. The use of content that has already been successful in “old” media is usually a good idea. Though they could have used the power of links in the body of the newsletter.

We are no longer limited to linier conversation…use the links to source material and provide a more in-depth experience.

Don’t just say…“it wasn't the Republican party that opposed Teddy Roosevelt's anti-lynching legislation”.

Give me the option of learning more… “it wasn't the Republican party that opposed Teddy Roosevelt's anti-lynching legislation”.

1 Comments:

El Jorge said...

I think if you link to too much in one sentence, you'll lose the effectiveness of your message. Maybe that's just me.

Monday, 20 June, 2005  

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