Where's my TeamGOP?
I just finished reading Jakob Neilsen’s Bush vs. Kerry: Email Newsletters Rated. He makes some interesting comments focusing on the quality of newsletters in the 2004 Presidential campaign.
Although he makes several good points, I believe the most important is having a standard for who the newsletter is from.
If people voluntarily subscribe to a newsletter, then make it easy for them to notice it in their inboxes.
As is the case for many of you, I receive a fair amount of junk mail so I think it is of utmost importance for a newsletter to be clearly identifiable. No matter how good the content is if it is not opened it is not read.
For example TeamGOP.org is a political newsletter I subscribe to. They are great writers and great guys. They also do a great job making it clear that an email is from them.
I, as a subscriber, appreciate this.
Although he makes several good points, I believe the most important is having a standard for who the newsletter is from.
If people voluntarily subscribe to a newsletter, then make it easy for them to notice it in their inboxes.
As is the case for many of you, I receive a fair amount of junk mail so I think it is of utmost importance for a newsletter to be clearly identifiable. No matter how good the content is if it is not opened it is not read.
For example TeamGOP.org is a political newsletter I subscribe to. They are great writers and great guys. They also do a great job making it clear that an email is from them.
I, as a subscriber, appreciate this.
2 Comments:
I did not know about TeamGOP. I just visited their website and subscribed to the newsletter.
Is this similar to GOP Team Leader? Are there actions that must be performed?
You may not have intended to make a recommendation, but thanks anyway!
I think that the key is to have a great subject line. It almost seems like a numbers game - just try to improve the odds that they will actually open the email. I know that's a little presumptive, because you still have to persuade them with the newsletter. It’s more difficult to persuade, though, in 5 words than in 5 paragraphs. And if you can’t persuade them, just get them to click that link to your website!
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