Article on Volunteer Recruitment

Found this article about recruiting volunteers.
Still recruiting volunteers on the phone?
It ties in well with last week’s class, Volunteer Mobilization, GOTV, and Synergy.

You have to take note of the biases of those conducting the survey. They are trying to sell something, namely email services, but I think they have a point.

Our class has two recurring mantras:

Online – Offline Synergy
The new media is a permission media.

The idea of using email to identify and mobilize volunteers addresses both of these goals, especially the second one.

If a campaign is asking a person to give up time to come and help without pay, that campaign needs to ask in the most convenient way possible.