Pandora’s Box
But will the established content production and distribution moguls — in publishing, media, and entertainment — simply allow the little guys to push them to the margins? How will this transformation play out, and how will it impact political fundraising?
Those are some pretty difficult questions to answer, but I will give my opinion. The “big guys” will probably struggle to preserve the statues quo, but once they realize that this is impossible they will embrace change or be replaced as the “big guys”.
This very principle can be seen in politics. Lobbyists are one of the “big guys”, but the very principle of lobbyists goes something like this:
Since it is impossible for individuals of a constituency, small businesses for example, to keep track of relevant legislation, identify pro-business candidates, and take direct action, or give directly, to affect the desired outcome, a lobbing organization, the National Federation of independent businesses (NFIB), must do this for them.
This logic held up until the last couple of years. The internet, with its informative blogs, news on demand, and campaign websites, has began removing the very obstacles that made Lobbyists necessary. All you lobbyists out there don’t be to frightened. An industry that has this much money and influence will not just disappear. It will, only after losing its battle to resist change, embrace change and retain its power though possibly changing its role.
Although very soon any American will have the resources to research candidates and legislation in order to decide who and what to support, most will not take advantage of this. The new role for Lobbyists may be familiar to them.
But only through learning how to use the new technologies of the internet will traditional institutions be able to continue prospering.
The possibility for an outsider using an internet fundraising campaign to run an otherwise not viable campaign is definitely out there, and when one person does it with some level of success, Pandora’s Box will be opened.
Those are some pretty difficult questions to answer, but I will give my opinion. The “big guys” will probably struggle to preserve the statues quo, but once they realize that this is impossible they will embrace change or be replaced as the “big guys”.
This very principle can be seen in politics. Lobbyists are one of the “big guys”, but the very principle of lobbyists goes something like this:
Since it is impossible for individuals of a constituency, small businesses for example, to keep track of relevant legislation, identify pro-business candidates, and take direct action, or give directly, to affect the desired outcome, a lobbing organization, the National Federation of independent businesses (NFIB), must do this for them.
This logic held up until the last couple of years. The internet, with its informative blogs, news on demand, and campaign websites, has began removing the very obstacles that made Lobbyists necessary. All you lobbyists out there don’t be to frightened. An industry that has this much money and influence will not just disappear. It will, only after losing its battle to resist change, embrace change and retain its power though possibly changing its role.
Although very soon any American will have the resources to research candidates and legislation in order to decide who and what to support, most will not take advantage of this. The new role for Lobbyists may be familiar to them.
But only through learning how to use the new technologies of the internet will traditional institutions be able to continue prospering.
The possibility for an outsider using an internet fundraising campaign to run an otherwise not viable campaign is definitely out there, and when one person does it with some level of success, Pandora’s Box will be opened.
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