Article Review: Undoing the Industrial Revolution
Hurray, a short concise article! Just what I need on a Saturday.
The author states that the internet is challenging the industrial revolution roots on which our society is built. Industrialization helped our society by creating large amounts of wealth, but it also created urban centers, mass marketing, and large companies.
Urban centers (which have been in decline for quite some time) are evaporating as suburbs sprawl out further. The Northern Virginia tech sector in Dulles and Reston is a direct example of this trend. Outsourcing is also an example of the decline of urban centers.
Instead of mass marketing, many of these internet firms can tailor their approach to individually fit a customer. The authors give the example of Amazon.com and the niche books that they offer. No longer is the customer dependent upon store selection. They only have to look as far as Amazon.com or another internet retailer for a wide selection of hard-to-find items.
Lastly, large companies with the traditional corporate heirarchy are slowly being replaced by leaner, more competitive companies. Many small companies have posted revenues similar to large corporations - sometimes even out earning them. GM is a dinosaur, while the leaner Google is an internet darling.
The internet is the great equalizer, and it's revolutionizing and challenging our society. I enjoyed this article, not only for it's brevity, but also because he some made an interesting arguments.

