How to get money...Don't ask so much?
IPDI's, "The Political Consultants' Online Fundraising Primer" brings up an interesting point on the solicitation of a candidate's donor base -- don't ask donors for money every time.
The piece goes on to say, "Cultivate their enthusiasm by communicating with them on a regular basis about your campaign activities, successes, and challenges - without always asking for a donation." The article stresses the importance of connectivity and inclusion in online fundraising, more so than the repeat appeal for money. The idea reflects the readings from previous weeks -- that the most fundamental benefit of technology is its' ability to connect people.
By making donors feel important, tuned into the campaign, and appreciated will indirectly motivate them to give more, without always having a big "ask" on every email.
The piece goes on to say, "Cultivate their enthusiasm by communicating with them on a regular basis about your campaign activities, successes, and challenges - without always asking for a donation." The article stresses the importance of connectivity and inclusion in online fundraising, more so than the repeat appeal for money. The idea reflects the readings from previous weeks -- that the most fundamental benefit of technology is its' ability to connect people.
By making donors feel important, tuned into the campaign, and appreciated will indirectly motivate them to give more, without always having a big "ask" on every email.
1 Comments:
I wholeheartedly agree with this. As a donor, if a contribution is just met with another request, then you feel as if the first donation somehow wasn't enough. It's like answering a question, only to have it asked again.
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