We know where you shop...
I posted pieces over the weekend about the convenience of technology and if it is making life too easy, or too intrusive, so to speak.
In that same vein, I found The Economist article's thoughts on personalized advertising a tad concerning. The article suggests that "location-based services" are the up and coming thing in wireless technology. Meaning, that if I am walking near a GAP, my mobile device will receive advertisements from the GAP when I am in a certain distance from that store.
Albeit, location-based services also include driving directions, weather reports, and entertainment information, which can be very helpful. I know I cannot have it both ways, but there is something about my mobile receiving unwanted spam by a company knowing my exact location a bit concerning and well, creepy.
In that same vein, I found The Economist article's thoughts on personalized advertising a tad concerning. The article suggests that "location-based services" are the up and coming thing in wireless technology. Meaning, that if I am walking near a GAP, my mobile device will receive advertisements from the GAP when I am in a certain distance from that store.
Albeit, location-based services also include driving directions, weather reports, and entertainment information, which can be very helpful. I know I cannot have it both ways, but there is something about my mobile receiving unwanted spam by a company knowing my exact location a bit concerning and well, creepy.
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