Candidate Blogs - An invitation for disaster?
BWS (A Schwarzenegger Republican) brings up an excellent point regarding politicians and the use of political blogging.
"The goal of any communications director for a politician is to control the message and not let the opponents gain ground by getting coverage of their own messages. The blog could help the opponent tremendously. Therefore, I give fair warning to politicians who want to use blogs as a means of communication with constituents. I would recommend a daily newsletter or email to a targeted list that will allow the delivery of a message and not a debate."
Creating a blog is an innovative and informal way for politicians to connect and organize voters. However, politicians must be wary of what they choose to post on their blogs and in what context their blog will be read. Is the post in line with the message of the campaign? Could the post possibly instigate controversy between the candidate and opponent? Blogs could be an invitation for backlash comments from opponent supporters or outraged citizens, an opportunity for the opponent to capitalize on their own message, and even unfavorable media coverage. An entire news story could be generated and hyped up from a simple blog entry.
How or can a blog disaster be prevented at all? Must a campaign be malleable to the idea of restricting comments? By doing so, does a campaign give off the impression of indifference to the thoughts and responses of its constituents? The communication director should monitor the blog closely, in order to control the message of the campaign, but is there really such a thing as safe with a candidate and their blog?
"The goal of any communications director for a politician is to control the message and not let the opponents gain ground by getting coverage of their own messages. The blog could help the opponent tremendously. Therefore, I give fair warning to politicians who want to use blogs as a means of communication with constituents. I would recommend a daily newsletter or email to a targeted list that will allow the delivery of a message and not a debate."
Creating a blog is an innovative and informal way for politicians to connect and organize voters. However, politicians must be wary of what they choose to post on their blogs and in what context their blog will be read. Is the post in line with the message of the campaign? Could the post possibly instigate controversy between the candidate and opponent? Blogs could be an invitation for backlash comments from opponent supporters or outraged citizens, an opportunity for the opponent to capitalize on their own message, and even unfavorable media coverage. An entire news story could be generated and hyped up from a simple blog entry.
How or can a blog disaster be prevented at all? Must a campaign be malleable to the idea of restricting comments? By doing so, does a campaign give off the impression of indifference to the thoughts and responses of its constituents? The communication director should monitor the blog closely, in order to control the message of the campaign, but is there really such a thing as safe with a candidate and their blog?
