Opposition Research
In yesterday's post, I gave the RNC an F in Inbox Attention. In the grand tradition of opposition research, I thought I would grade an email newsletter from the DNC.
From: Andrew Wright Subject: Join Howard Dean in Washington on Tuesday
Ok, so I'm feeling better about my Republicans right now because obviously the Dems have no clue about an institutional "from"line either (Would you have guessed Andy is the DNC's Mid-Atlantic Finance Director?-Me neither). But I have to give the Dems props for at least giving a descriptive subject line so I know ole Andy is a Dem inviting me to see Howard Dean. My only critique of the subject line is that they didn't give the actual date, June 21st. How am I supposed to know which of the four Tuesdays he's talking about? The more effective subject line would have been, "Join Howard Dean in Washington on Tuesday, 6/21."
So my overall grade for the DNC on Inbox Attention would have to be a C/C-. What this shows us is that both parties have a lot of work to do in this area.
From: Andrew Wright Subject: Join Howard Dean in Washington on Tuesday
Ok, so I'm feeling better about my Republicans right now because obviously the Dems have no clue about an institutional "from"line either (Would you have guessed Andy is the DNC's Mid-Atlantic Finance Director?-Me neither). But I have to give the Dems props for at least giving a descriptive subject line so I know ole Andy is a Dem inviting me to see Howard Dean. My only critique of the subject line is that they didn't give the actual date, June 21st. How am I supposed to know which of the four Tuesdays he's talking about? The more effective subject line would have been, "Join Howard Dean in Washington on Tuesday, 6/21."
So my overall grade for the DNC on Inbox Attention would have to be a C/C-. What this shows us is that both parties have a lot of work to do in this area.
3 Comments:
Unreal. Isn't everyone familiar enough with their own email experiences to know what is destined for the trash heap?
Great examples. Scratching my head.
By ganesh, at 11:44 PM
Yeah, I got that e-mail and was searching for the date - and the time!
By Shadow, at 6:16 AM
Then again the DSCC sends out newsletters with god-awful subject lines like "The World Is Going To End Unless We Get Your $50" or "Santorum Says Dems Eat Babies."
Ok, so I'm exaggerating a little. Ok, maybe a lot.
But I have done a double take on a bunch of their subject lines in the past!
By Justin, at 1:41 AM
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