Personalizing Email Updates
While reading Neilsen's article comparing Bush and Kerry email newsletters, I had an idea, what if campaigns (assuming they're large and have manpower to dedicate to this) could produce multiple types of newsletters? The Washington Post has a number of email newsletters divided by content type and frequency.
Some people signing up for campaign e-newsletters will want one everyday, some only once a week. Why not give them this option? Subscribers could be given a set of options to personalize the frequency and subject of the emails and your campaign never has to worry that you're sending too many emails and annoying them. This is the beauty of the Internet, the ability to personalize.
Some people signing up for campaign e-newsletters will want one everyday, some only once a week. Why not give them this option? Subscribers could be given a set of options to personalize the frequency and subject of the emails and your campaign never has to worry that you're sending too many emails and annoying them. This is the beauty of the Internet, the ability to personalize.
1 Comments:
Absolutely, and not long from now.
Systems can do it, but at the moment the ability is largely contingent on the end user taking the time to specify what areas or issues interest him/her.
With the development of microtargeting as a hugely effective political discipline, personalized email will serve to hit the pressure points. It'll be a big tool to fire people up and raise money.
By ganesh, at 11:38 PM
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