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The case study of "Zero to over $338,000 in 18 days using a volunteer website and blogs" is a perfect example of using urgency as a fundraising tool.
Any fundraiser will tell you that people+urgency=dollars. The Internet is such an excellent tool to raise money quickly. Imagine if the recall folks hadn't used the Internet. There's no way they would have raised that much money in such a short amount of time if they sent a mailer or made calls. The awesome thing about the Internet is that it enables fundraisers to produce asks in a short amount of time using little manpower.
In Ohio, Cobb and Badnarik had a deadline to meet. They used the power of the Internet along with the power of urgency and played up on the anger people were feeling because of the Bush win. Reading the comments, it seems like Cobb might have benefited from reading the Fundraising Primer. Non-secure donations, no contact information? I wonder how much could have been raised if some of these glitches hadn't occurred?
Any fundraiser will tell you that people+urgency=dollars. The Internet is such an excellent tool to raise money quickly. Imagine if the recall folks hadn't used the Internet. There's no way they would have raised that much money in such a short amount of time if they sent a mailer or made calls. The awesome thing about the Internet is that it enables fundraisers to produce asks in a short amount of time using little manpower.
In Ohio, Cobb and Badnarik had a deadline to meet. They used the power of the Internet along with the power of urgency and played up on the anger people were feeling because of the Bush win. Reading the comments, it seems like Cobb might have benefited from reading the Fundraising Primer. Non-secure donations, no contact information? I wonder how much could have been raised if some of these glitches hadn't occurred?
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