RSS Feeds A Solution to Spam Blockers
Over and over again in my daily bloggings I talk about the Internet's evolution and its growing importance in the political campaigning world. I talk about how people come up with new ideas that I believe will change the political landscape and campaigning in the future. Today mostly all political candidates fundraise online, virtually everyone has a Web site and I think soon mostly everyone will be using RSS feeds to get this information out.
According to Amy Gahran one huge limit to the importance of campaigning email newsletters is the fact that spam blockers prevent many voters from ever receiving the information. In fact, Gahran points out that two years ago a study by Steve Outing estimated that over 38% of opt-in email gets blocked by spam detectors. She also points out that this figure has definitely grown in the past two years.
The solution to the spam issue is sending out the information through an RSS feed. In my mind it is a great idea. The RSS feed will mean I will get the information I sign up for instantly and better yet my inbox will not be clogged. It is a much more perfect way to get the information out there.
The use of the Internet in campaigning is no where near meeting its potential and I think it is up to creative thinkers to find new ways to use the Internet. These new ways will provide excellent alternatives to traditional campaigning methods. People will begin to get the most amount of information they want in the easiest ways possible. In my mind it is a winning combination.
According to Amy Gahran one huge limit to the importance of campaigning email newsletters is the fact that spam blockers prevent many voters from ever receiving the information. In fact, Gahran points out that two years ago a study by Steve Outing estimated that over 38% of opt-in email gets blocked by spam detectors. She also points out that this figure has definitely grown in the past two years.
The solution to the spam issue is sending out the information through an RSS feed. In my mind it is a great idea. The RSS feed will mean I will get the information I sign up for instantly and better yet my inbox will not be clogged. It is a much more perfect way to get the information out there.
The use of the Internet in campaigning is no where near meeting its potential and I think it is up to creative thinkers to find new ways to use the Internet. These new ways will provide excellent alternatives to traditional campaigning methods. People will begin to get the most amount of information they want in the easiest ways possible. In my mind it is a winning combination.
1 Comments:
What about the fact that you can't track who is reading your message or have any direct contact information for readers of your message? Aren't these major downsides to any political campaign? I agree completely that RSS feeds are a great way to distribute your message, but at what cost?
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