Ignore the Internet At Your Own Peril...
Rupert Murdoch, a seventy four year old self professed "digital immigrant" recently warned news magnates of the vast importance of the Internet and the effects web based news forms such as blogs have in today's world. Murdoch claims to be foreign to the web based world and struggles to face web technology preferring more traditional venues, but he has interesting views on the importance the Web has in the news industry today.
He recently warned his peers "We need to realise that the next generation of people accessing news and information, whether from newspapers or any other source, have a different set of expectations about the kind of news they will get, including when and how they will get it, where they will get it from, and who they will get it from" according to the Guardian Unlimited.
Murdoch publicized the alarming views that youths have towards newspapers today. He stated that only 9% of youths describe newspapers as trustworthy, just 8% find them useful and only 4% find newspapers entertaining. While elder people are digital immigrants, the young are digital natives and Murdoch believes the media has to cater to their position.
While Murdoch says that the news media needs to get in touch with what people want, it is something that is easier said than done. He says that youth and other individuals go to blogs to get their news because the traditional media is not offering them what they want. I wonder how the media will ever know what the people really want.
Once again, while people say the media is too soft and should focus on hard news but when the media does present a hard news story the people do not tune in. Instead Michael Jackson coverage rules the ratings war. As sad as is a majority of people do not pick up a newspaper to get their news. Instead they log on.
He recently warned his peers "We need to realise that the next generation of people accessing news and information, whether from newspapers or any other source, have a different set of expectations about the kind of news they will get, including when and how they will get it, where they will get it from, and who they will get it from" according to the Guardian Unlimited.
Murdoch publicized the alarming views that youths have towards newspapers today. He stated that only 9% of youths describe newspapers as trustworthy, just 8% find them useful and only 4% find newspapers entertaining. While elder people are digital immigrants, the young are digital natives and Murdoch believes the media has to cater to their position.
While Murdoch says that the news media needs to get in touch with what people want, it is something that is easier said than done. He says that youth and other individuals go to blogs to get their news because the traditional media is not offering them what they want. I wonder how the media will ever know what the people really want.
Once again, while people say the media is too soft and should focus on hard news but when the media does present a hard news story the people do not tune in. Instead Michael Jackson coverage rules the ratings war. As sad as is a majority of people do not pick up a newspaper to get their news. Instead they log on.
