Narrowcasting
Narrowcasting is the political marketing of the future. In future political campaigns, marketers will craft specific, important messages to highly targeted groups of individuals. Through narrowcasting, these influential messages will be targeted to the specific groups based on demographic, polling and self-selection according to an article found on campaignaudit.com.
By using such information as credit card history, marketers are able to, for instance, use voting records to link with credit information to find out what kind of homes people live in and what kinds of cars they drive. Computer models then chart a county and make predictions about what messages will be effective in what areas. A specific and tailored message is then created that get out the vote volunteers will deliver in video form to the constituents.
America Coming Together (ACT) used this technique quite crudely in the 2004 elections and I believe in the future narrowcasting will come to play a great deal more. As targeting techniques get more sophisticated important groups of the citizenry will be targeted by narrowcasting and will be sent a very specific message.
I believe that in swing states that are so important narrowcasting will play an important role. In these states every vote counts to the fullest and having the ability to create a message uniquely designed for each segment of the population could mean a great deal. By using narrowcasting the candidate's have the opportunity to see what more people are likely to believe and they can in turn use this to their advantage. This multilevel marketing strategy is interesting marketing development and I look forward to seeing its uses evolve and become more sophisticated.
By using such information as credit card history, marketers are able to, for instance, use voting records to link with credit information to find out what kind of homes people live in and what kinds of cars they drive. Computer models then chart a county and make predictions about what messages will be effective in what areas. A specific and tailored message is then created that get out the vote volunteers will deliver in video form to the constituents.
America Coming Together (ACT) used this technique quite crudely in the 2004 elections and I believe in the future narrowcasting will come to play a great deal more. As targeting techniques get more sophisticated important groups of the citizenry will be targeted by narrowcasting and will be sent a very specific message.
I believe that in swing states that are so important narrowcasting will play an important role. In these states every vote counts to the fullest and having the ability to create a message uniquely designed for each segment of the population could mean a great deal. By using narrowcasting the candidate's have the opportunity to see what more people are likely to believe and they can in turn use this to their advantage. This multilevel marketing strategy is interesting marketing development and I look forward to seeing its uses evolve and become more sophisticated.
