RSS: The TiVo of the Internet
We have talked at length in class about the importance and convenience of RSS feeds and advertising agencies are starting to pick up on that as well. The New York Times features an article on the fact that marketers are beginning to see RSS feeds as a tool that they can take advantage of as well and I think political campaigns will also jump on the band wagon eventually as well.
Marketers are beginning to explore using RSS feeds to expand advertising opportunities, providing conversational and informative advertisements . Advertisers see RSS as the TiVo of the Internet, allowing information to directly come to the consumer who can then store the information for later use. Their plan is to link advertisements along with RSS feeds that a consumer will receive from the New York Times for example.
While few companies are already jumping on the RSS bandwagon because testing is still going on, Microsoft is confidently leading the pack. Not only will RSS will be offered in their next operating system, which means that most people who buy Microsoft products after 2006 will find RSS very easy to use, they have already started to use RSS advertising. Consumers who are interested in Microsoft products can opt in for Microsoft RSS feeds, which will basically be advertisements for Microsoft in a new form that does not read like a traditional advertisement. Through RSS the technology is hidden as is the marketers' advertising strategies.
I think that there is a lot of potential in RSS advertising. By hiding technology and allowing people to sign up for updates, I believe that advertising will inevitably change within the next five years as RSS becomes more prevalent. This will undoubtedly have an effect on traditional advertising venues as well.
I definitely do think that political campaigns will also be expanding their use of RSS as the technology evolves as well. Taking a cue from the private marketing industry, campaigners will most likely find a way to enhance their candidate's images and positions in the polls.
Marketers are beginning to explore using RSS feeds to expand advertising opportunities, providing conversational and informative advertisements . Advertisers see RSS as the TiVo of the Internet, allowing information to directly come to the consumer who can then store the information for later use. Their plan is to link advertisements along with RSS feeds that a consumer will receive from the New York Times for example.
While few companies are already jumping on the RSS bandwagon because testing is still going on, Microsoft is confidently leading the pack. Not only will RSS will be offered in their next operating system, which means that most people who buy Microsoft products after 2006 will find RSS very easy to use, they have already started to use RSS advertising. Consumers who are interested in Microsoft products can opt in for Microsoft RSS feeds, which will basically be advertisements for Microsoft in a new form that does not read like a traditional advertisement. Through RSS the technology is hidden as is the marketers' advertising strategies.
I think that there is a lot of potential in RSS advertising. By hiding technology and allowing people to sign up for updates, I believe that advertising will inevitably change within the next five years as RSS becomes more prevalent. This will undoubtedly have an effect on traditional advertising venues as well.
I definitely do think that political campaigns will also be expanding their use of RSS as the technology evolves as well. Taking a cue from the private marketing industry, campaigners will most likely find a way to enhance their candidate's images and positions in the polls.
