Managing the 'noise' in cyberspace
Reading Justin's blog about peer to peer emails, one thought struck me - great idea, but how on earth do you know who is saying what to whom?
When a company implements a contact management strategy, the main aim is to make sure they know who they spoke to, when and what was said. That way, the customer should always have a consistent message coming from the company about sales, marketing or customer service.
But if peer to peer networks take off, and everyone is creating mini email networks, can I be sure that these networks are staying on message, are not contradicting what the main campaign is trying to say and are not overwhelming our supporters with a flood of messages?
How do I ensure all these smaller networks are working with my campaign to deliver the strategies and messages I believe to be key to winning? Finding the balance between giving decentralized networks freedom, and coordinating them effectively is going to be the next big challenge for the internet-savvy campaign.
When a company implements a contact management strategy, the main aim is to make sure they know who they spoke to, when and what was said. That way, the customer should always have a consistent message coming from the company about sales, marketing or customer service.
But if peer to peer networks take off, and everyone is creating mini email networks, can I be sure that these networks are staying on message, are not contradicting what the main campaign is trying to say and are not overwhelming our supporters with a flood of messages?
How do I ensure all these smaller networks are working with my campaign to deliver the strategies and messages I believe to be key to winning? Finding the balance between giving decentralized networks freedom, and coordinating them effectively is going to be the next big challenge for the internet-savvy campaign.
1 Comments:
Also, how do you prevent someone from receiving thousands of email about the same topic? How much damage would it do to a campaign if the swing voters started to get twenty emails a day saying “Vote for Pedro”? At what point is it too much?
Peter C, your right. Solving the problem of tracking all this will be difficult to manage.
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