The Whole Campaign Picture

Last night's class just reinforced for me how important the media mix can be to a political campaign. In all of the classes I have had so far in the GSPM, it has been beaten into is how all mediums you are using for paid media should reinforce each other especially with a campaign web presence. I was really interested to hear Emi's comments regarding how she has it built into all of her contract's that the website must be on all television advertising. I think that this is a really smart idea that I probably would not have thought of previously. I don't think that many candidates would make the connection that their website should be a persuasive tool that will hopefully persuade people well enough to contribute to the campaign. Many candidates are still stuck in the mindset that the web is not important and that mail, TV, radio and print are the only places to which you should spend money. Last night's class proved that the web's financial impact cannot be overlooked and that it is to the detriment of the campaign if they do not have a vibrant web presence.