WWTD? (What Would Teenagers Do?)

Nielsen asserts what many of us already know: everything on the net should be dumbed down so that even kids can understand. In his article on usability and teen internet use, Nielsen says that websites must be simple and exciting so that they can carry the collective attention of teens who generally lack an attention span. Phil and Emi have also said that sites need to be easy to navigate, have strong content and simple.

Marketers should take this to heart and create sites that are easy to use so that even teen consumers can understand what they are doing. While many consumer sites have tremendous ease of use, it always surprises me how some organizations still don’t get it and can’t seem to get out of their own way. Who knew that kids maybe our best test market when we are putting websites and messages together.