Argh! See this is what I mean.

Narrowcasting.

Let's disect the word.

Narrow = limited, barely successful

Cast = to mold, or choose actors in a play.

If this is the new wave of the future of political campaigns, then I am afraid for what that future holds. By definition narrowcasting seeks to target very specific people.

What does this do for bringing citizens into the political process? What benefit does this have towards increasing a positive political discourse?

Absolutely none.

This is why our nation is so falsely polarized. The culture gap appears to be much bigger than it is because successful narrowcasting seeks to do just that.