Great, What am I supposed to do with 40 Subscriptions to Vibe?
The Jakob Neilson article discusses the 127 point critique for an email newsletter.
One extremely vital aspect that perhaps many campaigns overlook is the unsubscribe button.
Never underestimate the vengence of an email reader scorned.
Having a prominantly displayed unsubscribe button allows readers to quickly choose whether or not they want to receive any further communications from the campaign. It also lends an element of credibility, especially if it coincides with a well articulated privacy policy.
Granted, the people who unsubscribe may be people who were not going to vote for you to begin with, but that is not a chance you should be willing to take.
One extremely vital aspect that perhaps many campaigns overlook is the unsubscribe button.
Never underestimate the vengence of an email reader scorned.
Having a prominantly displayed unsubscribe button allows readers to quickly choose whether or not they want to receive any further communications from the campaign. It also lends an element of credibility, especially if it coincides with a well articulated privacy policy.
Granted, the people who unsubscribe may be people who were not going to vote for you to begin with, but that is not a chance you should be willing to take.
1 Comments:
You’re right about the credibility factor. When I subscribe to newsletters and see the option to unsubscribe, it actually makes me want to keep the newsletter even if I don’t regularly read it. As the subscriber, it gives me the impression that the campaign is considering my thoughts and feelings by giving me the option to tune them out. I’ll make sure I read their material!
By SEPARight, at 11:45 PM
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