It was a Crazy Game of Poker.
So after learning about this "pyroMarketing" technique, I have now come to realize just how many other products/services this is applicable to and has been applied to already.
Sideways a small film that found it's way into the hearts of critics worldwide, won an Academy Award for screenplay, and racked in over $70 million at the box office.
But perhaps the largest and most successful example of pyromarketing is the online poker industry.
Chris Moneymaker perhaps provided the "spark" after joining a $40 online game and played his way into the 2003 World Poker Championship table, earning him $2.5 million and the title of World Poker Champion.
Using this rags to riches story, online poker soon became a growing industry sparking a popular television show, Celebrity Poker Showdown on Bravo. Now, it is everywhere. The World Series of Poker is on ESPN constantly, how to books are selling millions of copies, and the online poker business sees $151 billion, with a B, in action on any given night.
Sideways a small film that found it's way into the hearts of critics worldwide, won an Academy Award for screenplay, and racked in over $70 million at the box office.
But perhaps the largest and most successful example of pyromarketing is the online poker industry.
Chris Moneymaker perhaps provided the "spark" after joining a $40 online game and played his way into the 2003 World Poker Championship table, earning him $2.5 million and the title of World Poker Champion.
Using this rags to riches story, online poker soon became a growing industry sparking a popular television show, Celebrity Poker Showdown on Bravo. Now, it is everywhere. The World Series of Poker is on ESPN constantly, how to books are selling millions of copies, and the online poker business sees $151 billion, with a B, in action on any given night.
1 Comments:
It's interesting that you'd relate "pyroMarketing" to online poker. I had not thought of that, but it's a great example.
Here's a great article about kids that quit school to go earn money in Vegas playing poker.
And Sports Illustrated made the poker craze a cover feature a few weeks ago I think.
By El Jorge, at 3:14 PM
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