Modern Mobilization
Winning Campaigns Online discusses how many candidates still underestimate the vitality of running an effective emobilization campaign.
State and local candidates, who lack resources, tend to cut corners when it comes to operating websites or launching any sort of voter contact email strategy. By using volunteers and amateur web designers, the content and usability of many of these sites suffer greatly.
Web solutions that do not link content to databases or provide accurate email capture are also short cuts that even many larger campaigns take.
From where we sit, I think it is of the utmost importance that centrist candidates on all levels take advantage of the internet and all it offers. If we are to gain the momentum many feel we lack, we need to harness the energy of the internet through individual candidate sites, organization sites like the Centrist Coalition, and the major centrist blogs, like Centerfield.
I have stated previously that I believe the center needs its own MoveOn.org to mobilize and energize its supporters, but even more important is getting like minded candidates on all levels of government to understand the opportunity the internet allows them to collect email addresses, build databases and donor lists, and help to energize centrists from the local level and up.
Conservatives have a leg up in understanding the big picture... conservative candidates on all levels of government, from state and local, county and national, all play a major role in defining, shaping, and spreading their ideology and web activity is one facet of that strategy.
The left is catching up and has quickly made up ground.
The center needs to react in kind.
It starts on the local level and it starts with having an effective web strategy working in unison with grassroots organization.
State and local candidates, who lack resources, tend to cut corners when it comes to operating websites or launching any sort of voter contact email strategy. By using volunteers and amateur web designers, the content and usability of many of these sites suffer greatly.
Web solutions that do not link content to databases or provide accurate email capture are also short cuts that even many larger campaigns take.
From where we sit, I think it is of the utmost importance that centrist candidates on all levels take advantage of the internet and all it offers. If we are to gain the momentum many feel we lack, we need to harness the energy of the internet through individual candidate sites, organization sites like the Centrist Coalition, and the major centrist blogs, like Centerfield.
I have stated previously that I believe the center needs its own MoveOn.org to mobilize and energize its supporters, but even more important is getting like minded candidates on all levels of government to understand the opportunity the internet allows them to collect email addresses, build databases and donor lists, and help to energize centrists from the local level and up.
Conservatives have a leg up in understanding the big picture... conservative candidates on all levels of government, from state and local, county and national, all play a major role in defining, shaping, and spreading their ideology and web activity is one facet of that strategy.
The left is catching up and has quickly made up ground.
The center needs to react in kind.
It starts on the local level and it starts with having an effective web strategy working in unison with grassroots organization.
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