The Political Consultant's Online Fundraising Primer 2004
Institute for Politics, Democracy and the Internet

"According to Zephyr Teachout, Director of Organizing and Outreach at Dean for
America, when campaigns use the Internet to amplify a candidate’s issues, individuals
can receive the particular messages that mean the most to them. And many of
them will respond through contributions.
Speaking at a panel discussion by the Campaign Finance Institute on Money and
Politics in the 2004 Primaries, she said, “As supporters begin to feel engaged in a
campaign, and as donors begin to feel that they own a stake in an organization
or an issue, they are likely to give more frequently and in greater amounts.” She
called the Internet an “intimate medium” that allows campaigns to develop
“paced” relationships with potential donors and supporters."

While it is still a relatively "new" form of bringing in donations, politicians have quickly harnessed the power of the Internet for fundraising purposes.

As the above quote mentions however, it is important to realize the delicate interplay needed to include voters in the process, and not simply probe them for money.

The Internet is a way to engage voters. A campaign or issue website can prosource sourse of information on issues and policies, as well as position papers and press releases for voters to view if desired. In conjunction with a permission based ecampaign, candidates can send emails to voters explaining their position on issues and encouengagementgagment in the process. Once this is established, then the same process can be used to ask for money.

If used properly, it can result in increased donations along with increased awareness.