"Strategery"
As we discussed Internet strategy it became apparent that there is no real consensus on what is the be all end of an effective online campaign.
Truth be told, much of what one defines as "success" depends on what ones end goal is.
A candidate who has not one shot in hell of winning usually knows that. His goal may be to draw awareness to a specific issue or position himself for a future run at another office.
Mark Warner for instance, finds himself in a unique position. He is a sitting governor, possibly running for Senate in 2006 and simultaneously positioning himself for a run at the presidency in 2008. His ecampaign must be consistent with his current governor site, raise money for a senatorial race, all while positioning himself for his higher calling.
If he has what is viewed to be an "unsuccessful" ecampaign, namely proving he cannot raise the kind of money needed for a Southern Democrat to compete in the 2008 run for the White House, he will destroy his chances of courting the Democratic nomination. However, if he can produces an effective and innovative Internet strategy, he has the potential to increase his name recognition, build his stature, feed his war chest, position himself on issues, and greatly increase his chances for 2008.
Truth be told, much of what one defines as "success" depends on what ones end goal is.
A candidate who has not one shot in hell of winning usually knows that. His goal may be to draw awareness to a specific issue or position himself for a future run at another office.
Mark Warner for instance, finds himself in a unique position. He is a sitting governor, possibly running for Senate in 2006 and simultaneously positioning himself for a run at the presidency in 2008. His ecampaign must be consistent with his current governor site, raise money for a senatorial race, all while positioning himself for his higher calling.
If he has what is viewed to be an "unsuccessful" ecampaign, namely proving he cannot raise the kind of money needed for a Southern Democrat to compete in the 2008 run for the White House, he will destroy his chances of courting the Democratic nomination. However, if he can produces an effective and innovative Internet strategy, he has the potential to increase his name recognition, build his stature, feed his war chest, position himself on issues, and greatly increase his chances for 2008.
2 Comments:
I think that you are right about how there is no "right" way to run an internet campaign. Especially when one candidate's end goal maybe very different then another candidate's end goal. Further, often times candidates and elected officials are acting in a capacity that has no real correlation with the office the hold. Take, for example, Rep. Curt Weldon. On Meet the Press on Sunday he was pushing his new book more then interviewing as an elected official. Apply this concept to web strategy, and it changes the focus and goal of an internet campaign.
By Outside Damage, at 11:04 PM
ha... i was just thinking about Warner yesterday... trying to figure out what he could do
By Kathie Legg, at 11:15 PM
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