Take out the middle man
Over and over I hear that the problem with the center is that they lack any motivation. Not in the sense that people in the center are lazy, but more that we lack fervor or any kind of spark to ignite interest.
Despite the fact that most Americans consider themselves to be "moderate."
So how is it that the majority of people associate with a common interest but lack any motivation to express it.
Lack of conflict. The media love conflict, and quite frankly us poor saps who watch it do too.
Our readings about e.newletters and some of the statistics that Jakob Neilson points out, demonstrates the potential such a medium has for a cause, such as the center, who cannot gain the attention of the masses.
Cut out the middle man.
e.newsletters sent directly to your target audience do just that. They say what you want to say directly to who you want it said.
There is no need to rely on the media, or trying to create conflict where none exists merely to get a sound bite.
e.newsletters allow a cause, an interest group, or even a candidate, to go directly to the people and create that spark that can ignite motivation and interest without having to use a middleman.
It is the essence of a pyromarketing campaign and one of the ways the true potential of the Internet can begin to be unlocked.
Despite the fact that most Americans consider themselves to be "moderate."
So how is it that the majority of people associate with a common interest but lack any motivation to express it.
Lack of conflict. The media love conflict, and quite frankly us poor saps who watch it do too.
Our readings about e.newletters and some of the statistics that Jakob Neilson points out, demonstrates the potential such a medium has for a cause, such as the center, who cannot gain the attention of the masses.
Cut out the middle man.
e.newsletters sent directly to your target audience do just that. They say what you want to say directly to who you want it said.
There is no need to rely on the media, or trying to create conflict where none exists merely to get a sound bite.
e.newsletters allow a cause, an interest group, or even a candidate, to go directly to the people and create that spark that can ignite motivation and interest without having to use a middleman.
It is the essence of a pyromarketing campaign and one of the ways the true potential of the Internet can begin to be unlocked.
2 Comments:
You may be cutting out the middle man if you subscribe to enewsletters, but aren't you also narrowing your own opportunity to learn more from the other side? I doubt every enewsletter gives the opponents argument, and if they do it might be spun. It is crucial that people hear both sides of an issue - not just one side from an enewsletter. Therefore, if you are going to only get your information from enewsletters, please make sure you subscribe to the opponent's too - that way you can get both sides of the issue.
By BWS, at 7:02 PM
Most of the middle isn't really that interested in politics.
They do other things.
As my mom (one of the middle people) would say: "That's nice honey but I don't have time right now."
The middle is cool. They wear their sunglasses at night. They're cool kids that never have the time.
Do the right things and strive to inspire them.
By Justin, at 8:35 PM
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