White Men Can Jump.
According to the Institute for Politics Democracy and the Internet, while only around 2% of Americans donate to political campaigns online, around 24% of people who are considered “online political users” donate to campaigns via the Internet. For the most part these people are:
35-54 year old white males who are well educated and earn over $75,000 a year.
This to me is a disturbing finding.
These are exactly the people who are already invested in the political process. If the Internet is supposed to truly be “revolutionary” it will need to bring more people into the arena.
Part of the problem seems to be that many campaigns focus their fundraising measures on tapping into these existing donors rather than attempting to seek out new participants.
Obviously, this is a difficult trend to reverse because all campaigns have limited time and limited resources and quite frankly it is much easier to buy a list of past supporters and hit them up for more money.
Grassroots and traditional fundraising efforts allow campaigns to cultivate relationships with existing donors and supporters…But, the Internet strategies of these campaigns should then focus on branching out, if they are to truly tap into the full potential of the medium.
If campaigns took more time to develop their Internet strategies, they may find that this will not only allow them to spread the word and gain supporters, but it will bring more people into the process and with that the potential for more donors to hit up for money.
35-54 year old white males who are well educated and earn over $75,000 a year.
This to me is a disturbing finding.
These are exactly the people who are already invested in the political process. If the Internet is supposed to truly be “revolutionary” it will need to bring more people into the arena.
Part of the problem seems to be that many campaigns focus their fundraising measures on tapping into these existing donors rather than attempting to seek out new participants.
Obviously, this is a difficult trend to reverse because all campaigns have limited time and limited resources and quite frankly it is much easier to buy a list of past supporters and hit them up for more money.
Grassroots and traditional fundraising efforts allow campaigns to cultivate relationships with existing donors and supporters…But, the Internet strategies of these campaigns should then focus on branching out, if they are to truly tap into the full potential of the medium.
If campaigns took more time to develop their Internet strategies, they may find that this will not only allow them to spread the word and gain supporters, but it will bring more people into the process and with that the potential for more donors to hit up for money.
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