Grazie
In discussing online and offline synergy, the Occam's Razor certainly comes to mind.
Big Block of Cheese brought up a simple yet extremely important point...
If you want someone to vote for you, sometimes all you have to do is ask.
Pyromarketing strategies, complicated offline and online grassroots organization, and complex database solutions are all vital facets to todays campaigns but sometimes all it takes is the most simplistic of things to win over a voter or a potential donor.
That is why it is important never to underestimate the value of the little things, like having an easy to use web site. Make sure the donor page actually asks for a donation! One trick is to ask for specific things so people feel involved in the process. It is one thing to say, "Hey give us money because we need it," it's completely another to say, "help us air this TV ad," or "with your donation, we can send out 1,000 more pieces of mail." If people feel like they are invested in the campaign they are more likely to actually invest in the campaign.
And when they do give because your offline and online messages incoporate them into the campaign and make them feel as though they are contributing something tangible, never underestimate the power of a thank you.
A successful online donation should be followed up with a thank you email. This simple actionwill not only make your donor feel like an appreciated part of the process, but will also increase the likelihood that they will donate again, or even volunteer their time to the cause.
Big Block of Cheese brought up a simple yet extremely important point...
If you want someone to vote for you, sometimes all you have to do is ask.
Pyromarketing strategies, complicated offline and online grassroots organization, and complex database solutions are all vital facets to todays campaigns but sometimes all it takes is the most simplistic of things to win over a voter or a potential donor.
That is why it is important never to underestimate the value of the little things, like having an easy to use web site. Make sure the donor page actually asks for a donation! One trick is to ask for specific things so people feel involved in the process. It is one thing to say, "Hey give us money because we need it," it's completely another to say, "help us air this TV ad," or "with your donation, we can send out 1,000 more pieces of mail." If people feel like they are invested in the campaign they are more likely to actually invest in the campaign.
And when they do give because your offline and online messages incoporate them into the campaign and make them feel as though they are contributing something tangible, never underestimate the power of a thank you.
A successful online donation should be followed up with a thank you email. This simple actionwill not only make your donor feel like an appreciated part of the process, but will also increase the likelihood that they will donate again, or even volunteer their time to the cause.
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