Bow Down Peeps!
Jacob Neilsen must truly be a god in the digital world… I read all three of his articles for tomorrow’s class on email and newsletters and found most everything he had to say very interesting. I don’t think it is too surprising to anyone in our class that the Presidential newsletters were scored considerably less on Neilsen’s scale than those of the Washington Post.
I think his findings are consistent with what we have been learning in class about how campaigns are structured from the top down – which includes just about every high level office candidate, from state-wide to President. The websites and resulting correspondence whether on blogs, emails or e-newsletters is not taken seriously. And such communication is certainly not looked at from a strategic standpoint. I expect we’ll find more of the same I suppose… that is until all of us get out there and are in authoritative positions on major campaigns!!
Anyone working on a campaign for this upcoming cycle?
3 Comments:
Very true. Perhaps with some new blood in these campaigns they will start to realize that a sound Internet strategy will actually save them money and earn even more value in potential votes.
I agree, when campaigns are structured from the top down the outcome is not necessarily what is best for the campaign or the candidate.
It is going to take a while before a new generation of thought begins to run campaigns. When they do the internet will be used more strategically and for the good of the candidate.
You guys both made some great points! Thank you for your comments.
I think it is really exciting to see just how huge an impact we can make in the political arena with sound internet knowledge.
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