How do you reach out, when they don’t want to be touched?!

Jacob Nielsen’s article “Email Newsletters During Last Week of Presidential Campaign” was really interesting; but it makes me wonder how much of format, strategic decisions, and such were conscience choose or pure dumb luck, or lack thereof. Kerry’s emphasis on fundraising days before the election is ludicrous!

Why focus on gaining the means to contact voters and communicate your message if you wont have enough turn around time to even use the money. The only thing I can figure is either he was writing checks that were about to bounce and was therefore trying to cover past purchases, he was gearing up for a recount or he really was that clueless! (And that’s all coming from a hardcore Dem!!)

The only other thing I can think of to explain his misguided use of the email newsletters is that he knew the Democratic base wasn’t all that fired up to elect him anyway, so instead of urging them to support him and VOTE AGAINST BUSH (which is what he should have done) he filled up the blank page with prepackaged fundraising ramblings and focused his efforts elsewhere….

Would of, should of, could of…. We’re all great Monday morning quarterbacks!