The Ideal!!!

Please, please, please everyone read the real quick case study in Emi and Phil’s book on page 210 – it is a campaign manager’s dream! The cases study is an example of an elected official’s website that she launched before she was up for re-election, and because it was created and maintained on her own dime she was able to use the newsletter email list for her re-election campaign efforts later on. According to the article the candidate’s campaign camp then had one in ten people in the district’s personal email address (that they gave in requesting information or newsletters) along with their expressed support, or more generally speaking, expressed interest in the candidate!

Could you image any other long-term strategy with comparable results? I can’t imagine the bliss that must be associated with knowing that you have a direct line to one in ten voters in your district! Anyone that has ever worked on a campaign can recognize what a blessing that truly was!

The nest step would be to mobilize these voters and help them feel more engaged. For instance, a generic newsletter sent to those in the district asking for people to hold fundraisers or meet-ups would be extremely helpful!