Poppin' Up...
In chapter 11 of Emi and Phil’s book they mention banner ads as a means of paid advertisement for campaigns… There is a great article (it’s fairly short) that you should take a look at, the address is http://slate.msn.com/id/68180.
Emi and Phil advise against using banner ads because they are not very effective and often simply annoy your viewer, the article (available at above link) question the ethical basis for utilizing personal information - not from cookies, rather from permission-based websites – as means to target the political banner ads to stereotypical supporters…
What do you think? Personally, I think it’s fine and I’d much rather see ads that target my interests as opposed to things on “Support Bush” or Try Viagra”! I mean they are going to be there either way, wouldn’t you rather see something that is likely to spark your interest?
3 Comments:
It's a fine ethical line that advertisers have to walk... I am a little leery of giving up my privacy, but I would rather see content, like you said, that would spark my interest.
I can't even name any banner ads that I have seen today and I've been online for 30 minutes. Nash/Ireland said that as users get more acclimated to their internet, they begin to ignore the ads.
Elderly people seem to be the only ones who will click at just about anything that pops up on screen. Protect them for viruses? Sure. Win a free cruise? Of course.
It's really sad.
I completely agree with you jorge... My mom called me yesterday and said some casino wouldn't let her get online. I calmly said, "Mom, that's impossible, what's going on." Turns out the pop-up ad wouldn't let her close the screen, and she didn't know to click on the "no thanks" link at the bottom.
God save any candidate that's betting on my parents to donate online!
As for having websites "know" you and offer ads that cater to the interests you've specified, I sometimes fear for my privacy. However, I've begun to chalk it up to the world we live in. For the convenience of reading the Washington Post online, I must give them some data about me. I doubt I would click on an ad period, even if it was put there because the Post knew it was my candidate. Like the other commenters noted, we've become so acclimated to advertising online that we often just ignore it altogether.
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