Would Have, Should Have....

In Emi and Phil’s book, the chapter on "Secrets of Successful Online Fundraising," had some really good points I hadn’t thought about. For instance, in the section on the importance of celebrating your fundraising success (p. 165) they make a great point about using successful online fundraisings to create a buzz.

When I was a campaign manager this past election cycle, my candidate (he ran for NC Senate) wasn’t at the level that we could just do anything and get in the news – not even the local news would give us all that much press. I was consistently looking for something to write about in a press release that would have actually gotten some coverage… reporting the fundraising numbers and linking them to our overall campaign goals may have generated more of domino effect…

Drat! I wish I thought of that nine months ago!!