Bloggers going Corporate

I found a great use of blogs that extends past the political arena into the corporate world. I think the article about GM using blogs to build direct links to the public shows another great use of blogs and their potential. According to the article, GM choose to

“bypass the media and get out their message 'unfiltered’…When General Motors Corp. wanted to stop speculation this spring that it might eliminate its Pontiac and Buick brands, Vice Chairman Bob Lutz took his case directly to dealers and customers who were up in arms about the possibility. He wrote about it on the company's weblog.”

The article also noted an interesting fact that warned companies against misusing the blogs for generic advertising because the frequent bloggers would recognize the insincerity and the entire thing would back fire…

I agree that the blogs potentially allow a two-way conversation linking company executives and consumers that is unlike any other forum. Article is located at: http://www.latimes.com/business/la-fi-blogs6jun06,1,4408183.story?ctrack=1&cset=true