Poppin' Up...

In chapter 11 of Emi and Phil’s book they mention banner ads as a means of paid advertisement for campaigns… There is a great article (it’s fairly short) that you should take a look at, the address is http://slate.msn.com/id/68180.

Emi and Phil advise against using banner ads because they are not very effective and often simply annoy your viewer, the article (available at above link) question the ethical basis for utilizing personal information - not from cookies, rather from permission-based websites – as means to target the political banner ads to stereotypical supporters…

What do you think? Personally, I think it’s fine and I’d much rather see ads that target my interests as opposed to things on “Support Bush” or Try Viagra”! I mean they are going to be there either way, wouldn’t you rather see something that is likely to spark your interest?