Bow Down Peeps!

Jacob Neilsen must truly be a god in the digital world… I read all three of his articles for tomorrow’s class on email and newsletters and found most everything he had to say very interesting. I don’t think it is too surprising to anyone in our class that the Presidential newsletters were scored considerably less on Neilsen’s scale than those of the Washington Post.

I think his findings are consistent with what we have been learning in class about how campaigns are structured from the top down – which includes just about every high level office candidate, from state-wide to President. The websites and resulting correspondence whether on blogs, emails or e-newsletters is not taken seriously. And such communication is certainly not looked at from a strategic standpoint. I expect we’ll find more of the same I suppose… that is until all of us get out there and are in authoritative positions on major campaigns!!

Anyone working on a campaign for this upcoming cycle?