Worst Methodology I've Seen in Awhile!!!

Okay all you political scientists… are you completed outraged?!? Neilsen’s article about the “study” he conducted looking at how teens use and appreciate the internet was REDICULUS!!

The study has absolutely no validity and in no way should be generalized to the general public. The entire study involved thirty-eight users between the ages of 13 and 17; that is barely enough people to de considered a focus group, let alone to be considered an actual study with external validity.

There was one other part of the method section of the Neilsen article that bothered me… Neilsen reported that “most sessions were conducted in the U.S… [they] also ran a few tests in Australia to assess the international applicability of the findings. Within the U.S., [they] conducted studies in a rural Colorado, and in three California locations, ranging from affluent suburbs to disadvantaged urban areas”.

Okay, really! Asking a few people what they think in no way represents how an entire country feels about any issue. I’m really not impressed, Mr. Neilsen. There is nothing conclusive or informative about this study.