Email Updates and Listserves
Ok, so I just wrote a really good post and accidently deleted it while trying to spell check. So I'm sorry, but you're all getting the abridge version since I have many more important things to do on sundays than spit back class readings over the internet. But here goes:
Looking at the Ireland/Nash reading on emial newsletters and listserves. Email updates are an extremely effective way for campaigns to keep their supporters and volunteers involved . . .provided it is used right. Emials should not be sent more than once per day under any circumstances and should be kept to 2-3/week unless there is a really good reason. With that said, emial updates and newsletters are great for getting supporters to come in for a phone bank, canvass or even to promote a special event like a fundraiser, rally, or press conference. A newsletter can also be used to rope these events in with a candidate's message.
Listsevers on the other hand I have never had a positive experience with . . .especially those that are discussion based. Someone who wants to hear announcements and throw in an occasional remark are not happy when they find 27 emails sent to them in the course of a few hours simply becuase some zealots on the listserve decided they had to share their irrelevant and useless knowledge. Those people always exist and they are always on listserves and they are the ones who scare the normal people off. So here is my analysis:
Newsletter: good
Email: good (unless its overdone)
Listserve: bad . .take me off!!!
Looking at the Ireland/Nash reading on emial newsletters and listserves. Email updates are an extremely effective way for campaigns to keep their supporters and volunteers involved . . .provided it is used right. Emials should not be sent more than once per day under any circumstances and should be kept to 2-3/week unless there is a really good reason. With that said, emial updates and newsletters are great for getting supporters to come in for a phone bank, canvass or even to promote a special event like a fundraiser, rally, or press conference. A newsletter can also be used to rope these events in with a candidate's message.
Listsevers on the other hand I have never had a positive experience with . . .especially those that are discussion based. Someone who wants to hear announcements and throw in an occasional remark are not happy when they find 27 emails sent to them in the course of a few hours simply becuase some zealots on the listserve decided they had to share their irrelevant and useless knowledge. Those people always exist and they are always on listserves and they are the ones who scare the normal people off. So here is my analysis:
Newsletter: good
Email: good (unless its overdone)
Listserve: bad . .take me off!!!
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