Friday, June 10, 2005

Voter Contact and the Web

It will be interesting to see how the internet enters the role of traditional campaign voter contact field programs. There are a list of reasons why the internet can never be used to replace field programs.

An email can never identify if a voter is a supporter.
We don't know if the message received the intended recipient
We cannot gauge the voters body language or voice tone over the internet (though tones in the extreme will be apparent when offered)
The internet cannot clear deceased and moved voters off of lists
The internet cannot make sure someone has gone out to vote
The internet cannot verify addresses and phone numbers

With that said, in many cases with populations that are either younger or highly professional, the internet can be a far more effective method of turning out voters. Some voters are never home and do not have land lines . .. and those are usually the ones who check their email 4-5 times a day.

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