Final thoughts on blogging

I started this class seeing the internet as a cool extra tool but not an essential part of the campaign. I was trained in campaign field ops under the theory that if you can't count how many votes a use of money will gain you, its not worth the money. Essentialy, i as told, websites don't vote. That was back in 2000. Well, now its clear that websites vote. Blogs vote too. They will never replace campaign field operations, but when used properly, they can be powerful. One main theme of the class I have taken to heart is the need to have synergy between the online and offline campaign. Just as you need to be delivering the same message on the air as in the field, the same needs to happen on the net. The internet is a great organizing tool, a great fundraising tool, and can be a great vote getting tool. Folks, the new media is here and is here to stay.