Blogging. . .Still doesn't beat field
The rise of internet based campaign communications has created a frenzy of everyone trying to get on the web, make a website, start a blog, send emails out etc. So why are we all wrapped up in this hype? Simply put. . .Because everyone else is. John McCain showed how to raise $ on the internet in 2000. . . Howard Dean did the same in 2004. They all know what they wanted to accomplish with their internet strategies. Campaigns now seem to have the internet. . but not a strategy.
My point is. . .the internet will not win you an election. It will not change the direction of the campaign if the candidate or message is bad. A great blog won't create a base of core supporters. To do this , even the most modern hi-tech campaign still needs good ole fashion organizers. Folks who pound the pavement, work the phones, host the fundraiser, enter voter data, and drag out the vote on election day. Once you have that. . .an solid internet strategy can be icing on the cake.
My point is. . .the internet will not win you an election. It will not change the direction of the campaign if the candidate or message is bad. A great blog won't create a base of core supporters. To do this , even the most modern hi-tech campaign still needs good ole fashion organizers. Folks who pound the pavement, work the phones, host the fundraiser, enter voter data, and drag out the vote on election day. Once you have that. . .an solid internet strategy can be icing on the cake.
