Should Pro's Do the Campaign Newsletter's?

I read Nielsen's Newsletter Usability article on could a Professional Publisher Do Better. In his analysis he seemed to say each had their strengthen and weaknesses. In reading this I do think Presidential campaigns should use professional publisher. Campaigns always seem to be behind business. Business doesn't let their bottomline suffer and in our case the bottomline is to win the election. Business does everything to sell their product and make it more appealing so more consumers will buy it. Yet campaigns always seem to fritter away on things that don't glaringly seem important. Business learn this consumers are most likely to come back if they're treated well and will stay loyal. Both parties should pick up on how to cultivate and keep their base happy if they want them to keep coming out and voting the minute the campaign doesn't value the voters then the voters will not vote in the next coming election and why should they if we are not going to treat them like their vote is worth the extra mile by making our pitches look professional instead of patch jobs.