Buddy Icon Campaigning
I just happened to be going through the next Senator from Pennsylvania's website http://www.bobcaseyforpa.com/ and it seems like they have focused on some very smart web ideas. One is tagline for emails, a good way of viral marketing. The second one was the most interesting, buddy icons for instant messenger. http://ga4.org/senate2006/actioncenter.html#buddyicon I'm not sure if any other campaigns have used it, but it is definitely a great viral marketing idea and really good use of a new technology that has increasing penetration.
3 Comments:
That's a good post. I think a lot of campaigns have used this idea before. I know Inez Tenenbaum in South Carolina had buddy icons and e-mail "bumper stickers" as their campaign called them. Her opponent, Jim DeMint also had buddy icons.
Dean may have started this trend. I didn't see any until his... But I could be wrong.
I am sure they used them. They are simply to make. I even made my own spelling my name out because people always spell it wrong.
The idea of using buddy icons for a campaign is a great idea. They are very simple, yet with instant messaging being used so much they are also very visible, especially amongst the younger voting generation. They present an exciting new option for showing candidate support other than just a boring bumper sticker.
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