The Ideavirus and Blogging

In Seth Godin's article on the Ideavirus makes an excellent point to why blogging can be so effective in politics. "In the new economy, consumers have built up antibodies that resist traditional marketing. That's why we need to stop marketing at people, and start creating an environment where consumers can market to one another." This is what makes blogging so effective, its not people being marketed to by politicians, its people talking to other people about politics. The politicians who are successful at using it are because of the two-way exchange it offers. This is really something campaigns will need to keep in mind when using blogs, it can't be top down, its needs to be a two-way conversation and not just between the politician and supporters but between other supporters as well.