Newsletters pt. 2
Following up my post from yesterday, I figured I would explain why I feel that the candidates choose to use negative or positive messages in their emails the way they did. At the core of the last presidential campaign, it was all about Bush, Bush's supporters loved him and Kerry's supporters hated him. Bush supporters were most motivated by seeing Bush re-elected, so a positive message about him and his agenda was what was going to get them motivated the most. On the other side, Kerry supporters were going to be most motivated by a negative message about Bush and his agenda. I don't think it speaks to campaign tone, only to campaign strategy.
1 Comments:
I've received a lot of comments on the Bush/Kerry newsletters on positive/negative messages. It's unfortunate that negative messages are used but because they have been proven to be successful, many candidates use them. There has to be a balance and his needs to be incorporated into any campaign strategy - regardless of the medium.
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