Online Advertising

Working in polling I have developed an interesting in targeting and have been closely watching the potential of the Internet lately. I was very interested to read the chapter on Online Advertising in the The Political Consultants' Online Fundraising Primer. I was disappointed however that there was no data to confirm the persuasiveness of Internet advertising. It does say that other consumer data confirms that even people who don't click through can be influenced. I think that the Internet provides a good place to extend a targeted campaign to supplement advertising by using similar styled ads. Even if people don't click through, it provides a good opportunity to reinforce your message.