Online Fundraising
It has certainly proved effective over this last campaign. I think the one reason for that is because it giving to a campaign so much easier, I suspect there were great deal out there who wanted to give to a high level candidate, but they just didn't know where to go to give. Dean and later Kerry were able to take advantage of this. Dean's constituency in the primary ended up being quiet tech savvy so it was a natural progression. In Kerry's case, after he secured the nomination, he did have a tech savvy constituency that wanted nothing more than to beat Bush, but he also used highly targeted banner ads to raise money in small sums. I don't know the actual numbers but I would guess that the ads were quite effective, people who supported Kerry and wanted to support him financially but didn't know how to, suddenly had ads in front of them directing them right to it.
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I noticed Kerry using ad banners on WashingtonPost.com, particularly those annoying ones that run across the bottom of the screen.
Traditionally Republicans have relied on fewer large individual donations while Democrats receive many small donations.
If that held true in 2004, Kerry's online fundraising (and the ads directing people to his web site) must have been very effective. FEC data shows Bush received $271 million in individual contributions in 2004 (both on and offline) while Kerry pulled in $224 million.
This is a test of auto-reporting.
GWO Dem, please go ahead and delete this comment.
This is a second test of auto-reporting.
GWO Dem, please go ahead and delete this comment.
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