Web Credibility

This post deals with Fogg's research on web credibility. An interesting piece I noticed when reading the chapter, was almost every variable that Fogg had had moved closer to zero, so the positive aspects were less positive and the negative aspects were less negative. I think the reason for this is two fold, first, having become more experienced consumers, people had a greater expectation of websites and little gimmicks weren't adding in credibility and second, web sites become more professional over time so people were consistantly seeing this type of stuff or not seeing the negatives because there was a higher standard. There were also a few areas that where the negatives had infact become more potent, pop ups, long download time, and paid subscription. I really think that these are by products of what I mentioned aboved, more or less. Pop up ads became a more prevelant nuisance over time, as modem speed increased a long download time became unacceptable and a paid site, especially after being free just wasn't what the internet was about. But all three are a result of the increased use.