Website Integration

I think the point about online contributions going up when offline publicity does is an important reason there needs to be complete integration of the website into the campaign. The other day I posted about how the Internet gave people a place to donate when before they might not have know how to, but its critical that they know of the website so that ability is there. In the last campaign I was involved with we made sure that the web address was on everything that came out of the campaign. We ended up doing much better than the incumbent in web traffic, even though we lost.